Posts made in June, 2017

on Jun 26, 2017

By Tony Connelly Dugout has partnered with the Football Federation of Portugal as the online publishing platform expands its portfolio of contributors to international teams ahead of next year’s Fifa World Cup. Just seven months after its launch Dugout, which brings clubs and players together on one platform as content creators while passing on the ad revenue, has expanded its list of contributing teams from 27 at launch to 51. Portugal are now the first international side to come aboard the platform, joining club teams such as FC Barcelona, Juventus, Bayern Munich, Chelsea and Paris Saint-Germain. Fans of Cristiano Ronaldo’s side will now be Read full story › Source: The Drum...

on Jun 26, 2017

By Andrew Eborn Decades ago, ex-UK prime minister Harold Wilson reminded us that a week is a long time in politics. And what a week it has been, the media has reversed the roles of the central characters. Villains have become heroes; and heroes, villains. So, in the pass-the-parcel of politics who’s turn is it in the naughty chair? The Americanisation of British politics enables ‘Corbynmania’ to continue to build momentum. Having followed the advice about his image and public perception —including from his predecessor David Cameron — our Jezza received a rock star welcome at Glastonbury as he made the first appearance by Read full story › Source: The Drum...

on Jun 26, 2017

By Chris Sugrue The snap-happy social network has come of age and marketing departments are buying in. Instagram has almost completed its transformation from frivolous camera app to serious marketing channel – almost. Here I talk about its marketing appeal, sweet spot and achilles heel. Once the vacuous repository of trout pouts and lives more fabulous than yours, Instagram has evolved into the marketing channel of choice. As we’ll see, the numbers illustrating this are glowing. It’s fair to call Instagram a runaway marketing success – but it is this “runaway” quality that also poses a risk to brands. All hail the king Instagram Read full story › Source: The Drum...

on Jun 26, 2017

By Kyle O'Brien Being boldly independent sometimes means climbing to the top of a building and shouting from the rooftop that you are a force to be reckoned with. While that might not be literally what New York agency Barker has done, it’s pretty close. Being independent also means never having to apologize, according to John Barker, founder of fiercely independent Barker. John Barker and his agency Barker aren’t shy about telling people that they are good, and they don’t mind taking on the big, conglomerate agencies either. They even took to the streets of New York with a provocative self-promotion campaign. Read full story › Source: The Drum...

on Jun 26, 2017

By Tony Connelly Discovery Communications is pressing ahead with its ambition to redefine the Olympics viewing experience after confirming that the Games will have an “official mobile broadcaster” for the first time. The US media company has partnered with Italian telecoms giant Tim in a two-year deal which will include the PyeongChang 2018 Winter Olympics and the Tokyo 2020 Games. As part of the agreement the telecoms operator will give its customers free access to Eurosport Player where they will be able to watch every second of the Games live and enjoy exclusive VR and AR content, a 360 experience and Read full story › Source: The Drum...