By Jenny Cleeton Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 2 July. For project information, credits and more click on the project to expand to full screen for credits Read full story › Source: The Drum...
Read MoreBy Mike Thorne If form in the warm up events for this year’s Wimbledon is anything to go by, we’re about to experience a changing of the guard in the world of men’s tennis. Federer – the tournament favourite on the exchanges at the time of writing – lost to 39-year-old (and world number 302) Tommy Haas in Stuttgart last week. Andy Murray went out of Queen’s to world number 90. Djokovic’s form is in freefall, and while Nadal won in Paris, you’d be a brave man to back him to win his third Wimbledon nine years on from his inaugural triumph. And if you Read full story › Source: The Drum...
Read MoreBy Mike Thorne If form in the warm up events for this year’s Wimbledon is anything to go by, we’re about to experience a changing of the guard in the world of men’s tennis. Federer – the tournament favourite on the exchanges at the time of writing – lost to 39-year-old (and world number 302) Tommy Haas in Stuttgart last week. Andy Murray went out of Queen’s to world number 90. Djokovic’s form is in freefall, and while Nadal won in Paris, you’d be a brave man to back him to win his third Wimbledon nine years on from his inaugural triumph. And if you Read full story › Source: The Drum...
Read MoreBy Ayesha Salim Brands and marketers flock to the Cannes Lions Festival of Creativity to mingle, enjoy the sun and take away key action points to implement after the festival is over. But according to consultant and entrepreneur, Charlie Crow, it is easy to be swayed by the lavishness of the festival and lose sight of the end goal. What are the main industry issues and how will they be tackled thereafter? “If I was a brand coming here, I would have two things to think about,” he says to The Drum. “First, I would look at the yachts, the lavishness, and the parties and Read full story › Source: The Drum...
Read MoreBy Jenny Cleeton Disney has won over The Drum readers this week with its ‘Be Amazing’ campaign to win European Creative Work of the Week. Created in-house, the campaign aims to empower young girls in everything they do from using their imaginations to facing their fears. The 60-second short is another installment of the ‘Dream Big Princess’ series from Disney, which aims to encouraging girls to ‘be amazing’. Disney UK: Disney UK ‘Be Amazing’ Agency: Disney UK Client: Disney UK Date: June 2017 Disney have just launched a new campaign called ‘Be Amazing’ that champions their female-character led franchise by Read full story › Source: The Drum...
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