By Rebecca Stewart As part of its ongoing sponsorship of London’s self-service cycle hire scheme, Santander has unveiled a fresh ad encouraging people in the capital to ‘Unlock Your London’ as it also looks to show people that it is about more than just bank accounts. The campaign features a range of influencers including fashion blogger Ellie Adams and ‘Foodbusker’ writer John Quilter, who are shown using the Santander Cycles to travel to their favourite spots in London to hammer home the idea that bikes aren’t just for commuters. Longtime brand ambassadors Jessica Ennis-Hill and Jenson Button also make an appearance. The push Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart As part of its ongoing sponsorship of London’s self-service cycle hire scheme, Santander has unveiled a fresh ad encouraging people in the capital to ‘Unlock Your London’ as it also looks to show people that it is about more than just bank accounts. The campaign features a range of influencers including fashion blogger Ellie Adams and ‘Foodbusker’ writer John Quilter, who are shown using the Santander Cycles to travel to their favourite spots in London to hammer home the idea that bikes aren’t just for commuters. Longtime brand ambassadors Jessica Ennis-Hill and Jenson Button also make an appearance. For Santander’s chief Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav WhatsApp has initiated talks with the State Bank of India, the National Payments Corporation of India (NPCI) and a number of other financial institutions to integrate payments on its platform. This news comes two days after The Drum reported Hike beats Whatsapp to integrating wallet payments to push Digital India initiative. Also, how Digital Payments, AI and VR will power the Indian economy in future . WhatsApp is in talks to allow its users to make payments via United Payments Interface (UPI), which facilitates instant fund transfer between two bank accounts on a mobile platform. “Due Read full story › Source: The Drum...
Read MoreBy Tony Connelly Provocative advertising campaigns have little impact on sales and can have a negative effect on a brand’s image, according to new research. John Wirtz, an advertising professor at the University of Illinois, combined data from 78 studies that examined the efficacy of sex appeal in adverts. The study, titled ‘The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention results’, found that audiences were no more likely to recall a brand’s name or purchase a product if an ad campaign used sexualised content. Wirtz, who recently published his analysis in the International Journal of Advertising, said: Read full story › Source: The Drum...
Read MoreBy Tony Connelly Amazon has accused Walmart of trying to coerce its technology suppliers into rejecting Amazon’s cloud computing service in favour of rival platforms. The fallout follows on from a report in the Wall Street journal, which revealed the US retail chain had told the technology companies it works with to stop using Amazon cloud web services and move to competitors instead. Amazon has become a dominant player in cloud-based storage and computing power with its Amazon Web Services program. Known as AWS, it has a 44% share of the market, according to Synergy Research Group, and its clients include Netflix, Airbnb, Read full story › Source: The Drum...
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