By Tony Connelly Facebook has revealed it will launch a dedicated video creation app as it looks to appeal to its creator community and step up competition to YouTube. The new app will launch later this year and, similar to Facebook Mentions, will only be available to verified accounts, which include the likes of journalists, celebrities and significant online influencers. Facebook‘s product director Daniel Danker gave details on the new app at the “Future of Facebook Video” panel at VidCon last week. “It has never been a better time to be a creator on Facebook,” Danker said. “With Facebook we can connect Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak For the seventh straight year Cannes Lions has named WPP as its Most Creative Holding Company, despite it threatening to pull out in future over costs. WPP as a company once again accumulated the highest number of points amongst the networks as a result of the prizes taken home by some of its agencies across 42 countries this year. Sir Martin Sorrell, founder and CEO of WPP, said: “As ever, this award simply reflects the achievements of our wonderfully talented people all around the world, and of course the support of our clients. “In the year Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak For the seventh straight year Cannes Lions has named WPP as its Most Creative Holding Company, despite it threading to pull out in future over costs. WPP as a company one again accumulated the highest number of points amongst the networks as a result of the prizes taken home by its entering agencies with 42 of them finding success this year. Sir Martin Sorrell, founder and CEO of WPP, said: “As ever, this award simply reflects the achievements of our wonderfully talented people all around the world, and of course the support of our clients. “In Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak InterPublic Group’s chief executive Michael Roth took time to catch up with The Drum and discuss a few of the industry trends taking place during this year’s Cannes Lions festival. In a relaxed and jovial mood he was open to discussing his views on the value of the festival itself, his thoughts on some of his rivals, the growing emergence of the consultancies into the creative sector, pricing issues and Amazon as an advertising platform. How are you enjoying Cannes this year? We have a great showing in terms of the Grand Prixs and its across our healthcare as Read full story › Source: The Drum...
Read MoreBy Doug Zanger For Sir Martin Sorrell, the news that Publicis pulling out from Cannes Lions next year is not necessarily surprising — nor is it confined to just one holding company. In The Drum’s conversation with the WPP chief executive, he pointed out that four holding companies appear to be having internal discussions about the value of investing in the festival, possibly sparking the organisers to take stock in its largesse and remit by announcing an advisory committee to “help shape the future of the festival”. Despite the negative chatter, Read full story › Source: The Drum...
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