Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in June, 2017

LinkedIn co-founder calls for 'HR function’ and #DecencyPledge in Silicon Valley to tackle sexual harassment

on Jun 24, 2017

By Katie Deighton LinkedIn co-founder and venture capitalist (VC) Reid Hoffman has spoken out against Silicon Valley’s apathy towards sexual harassment allegations – most recently levelled at Binary Capital’s Justin Caldbeck – blaming both the VC system’s lack of HR functions and its tendency to look away from such claims. In a post (naturally) on LinkedIn, Hoffman called on the industry to “work on building a kind of industry-wide HR function”. This, he argued, would make sure VCs who engage in predatory behaviour “face the same sort of consequences that they would if their overtures were directed at an employee”. He also laid Read full story › Source: The Drum...

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With 1.5bn viewers in tow, YouTube focuses on live TV, original content and VR

on Jun 23, 2017

By Lisa Lacy After launching in the “largest US markets” earlier this year, YouTube TV, the $35-a-month service that allows users to stream live TV from ABC, CBS, FOX, NBC, ESPN and cable networks and record without storage limits, is expanding to ten US markets in a few weeks. These markets include: Dallas-Fort Worth, Washington DC, Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Orlando-Daytona Beach-Melbourne and Charlotte. YouTube chief executive Susan Wojcicki made the announcement at online video conference VidCon. Wojcicki also unveiled 12 new original projects coming to YouTube Red, the ad-free subscription-based service that launched in October 2015. <div contenteditable="false" Read full story › Source: The Drum...

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Google says it will stop mining Gmail for ad personalization

on Jun 23, 2017

By Lisa Lacy At some point later this year, Google said it will stop using information found in Gmail inboxes as input for ad personalization. Until now, Google has scanned the emails of the users of its free Gmail service to better target ads to them. “Consumer Gmail content will not be used or scanned for any ads personalization after this change,” wrote Google Cloud senior vice president Diane Greene in a blog post. “This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings. Users can change those settings at Read full story › Source: The Drum...

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Doom Bar celebrates British and Irish Lions fixture against the All Blacks by recreating historic 1924 fixture

on Jun 23, 2017

By Tony Connelly As the British and Irish Lions prepare for their biggest test yet against the All Blacks, their official beer partner Doom Bar is showing its natural affinity with sport by creating unique rugby experiences for fans who couldn’t travel to New Zealand for the Tour. The British & Irish Lions Tour is a unique moment in the global sporting calendar and tomorrow morning- UK time- marks the Lions’ most anticipated fixture on their journey when they take on the All Blacks in Auckland. With the games on the tour taking place early UK time, Doom Bar has had a challenge on Read full story › Source: The Drum...

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Outbrain bleeds 4% of workforce in programmatic refocus

on Jun 23, 2017

By John McCarthy Outbrain, a content delivery network that integrates with publisher websites to reroute readers through sponsored stories, is cutting 4% of its work in a refocus on automated media trading, rather than editorial tools, according to the Wall Street Journal. As an isolated incident, a 4% drop in its 600 person workforce can be shrugged off, however contextualized within fluctuations in the wider adtech industry sector, there could be a wider problem with current models. Earlier in the year, Adform shed 8% of its staff in January, following recent similar rounds of layoffs at AppNexus and Rubicon Project, at least hinting Read full story › Source: The Drum...

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