Posts made in June, 2017

on Jun 23, 2017

By Andy Black Travel bloggers have fast become more influential than review websites for those looking to escape to dreamy beaches and buzzing cities. The Drum Network asked some of our members and some travel industry marketers: how can marketers tap into the vast array of high profile bloggers without discrediting their authenticity with sponsored content? Will Weeks, head of content, Contiki Credibility is based on how bloggers engage with and are perceived by their audiences, so how marketers research and evaluate during outreach is vital. You need to ask yourself, does your product legitimately fit within their brand and travel behaviour, and how does Read full story › Source: The Drum...

on Jun 23, 2017

By Ayesha Salim The healthcare industry is constantly innovating with new technologies but has it kept up with the pace of digital marketing? For SVP/GM of digital solutions at PulsePoint, Chris Neuner, while healthcare marketers need to be educated on the use of data and technology, he’s seen some positive impact on the industry. “Digital marketing has impacted the health industry by being able to find that needle in the haystack. It’s been able to find specific patient populations where sometimes it’s only 500 to 1000 patients globally,” he says. In the video interview with The Drum, in partnership with PulsePoint, Neuner explains how commonalities Read full story › Source: The Drum...

on Jun 23, 2017

By Jessica Goodfellow Samsung has appointed Wunderman to lead its customer relationship management (CRM) and loyalty marketing across Europe as the brand looks to drive better customer experiences following a turbulent 2016. The agency will be responsible for strategy, communications, campaign management and development of the brand’s CRM and loyalty activity. Wunderman will be tasked with delivering a regional strategy to be deployed across 17 local markets spanning over 30 different countries. FAW Audi China has appointed Leo Burnett Beijing as its creative agency as the brand looks to become the number one luxury automotive brand in China. Audi has appointed Leo Burnett Beijing to a Read full story › Source: The Drum...

on Jun 23, 2017

By Laurie Fullerton With 50% of all consumers expecting to use AI and voice-activated technology in the coming years, B2B and B2C marketers must be preparing to adopt new technologies and content development strategies in a post mobile world, that includes voice search, artificial intelligence (AI) and holistic strategies that integrate SEO, SEM, social media and content marketing. “Marketers looking to prepare to merge into an AI–first world are going to need to begin by making sure they have the same consistent message across devices, at the very least,” said Michel Kant, SEO manager of Staples Europe. “If you don’t have Read full story › Source: The Drum...

on Jun 23, 2017

By John McCarthy Kitchen appliance company Hotpoint has offered “profound condolences” to the survivors of the Grenfell Tower fire, an incident that killed upwards of 79 people in a blaze originating with one of its fridge freezers. Although a series of variables remain under investigation, such as the lack of sprinklers in the tower and the seemingly flammable construction materials, the initial source of the fire was deemed by authorities to be a Hotpoint fridge-freezer. The Guardian quotes a spokesman from the company as having said: “Words cannot express our sorrow at this terrible tragedy. We offer Read full story › Source: The Drum...