By John McCarthy Kitchen appliance company Hotpoint has offered “profound condolences” to the survivors of the Grenfell Tower fire, an incident that killed upwards of 79 people in a blaze originating in one of its fridge freezers. Although a series of variables remain under investigation, such as the lack of sprinklers in the tower and the seemingly flammable construction materials, the initial source of the fire was deemed by authorities to be a Hotpoint fridge-freezer. The Guardian quotes a spokesman from the company as having said: “Words cannot express our sorrow at this terrible tragedy. We offer Read full story › Source: The Drum...
Read MoreBy Jenny Cleeton This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. Loading… Weetabix Weetabix UK and Ireland has bolstered its team with the appointment of Claire Cantry as head of innovation. Joining four years ago as senior brand manager, Cantry will now be responsible for delivering this year’s new product development plan, as well as heading up Weetabix’s five-year innovation and renovation pipeline. Cantry replaces Paul Aikens, who stepped down from his role in May 2017. McCann London Sheryl Marjoram has joined McCann Read full story › Source: The Drum...
Read MoreBy Katie McQuater Sentimentality towards creativity is hindering the advertising industry’s progress, according to R/GA’s global chief creative officer Nick Law. Discussing the topic of agile creativity at a session during Cannes Lions Festival of Creativity earlier this week, Law said: “There’s a romance in Madison Avenue around the industry that prevents it from stepping forward. This idea that we figured it all out in the creative revolution in the early 60s and that we are going to keep hammering that square peg into a round hole is absurd.” He contrasted the viewpoint with that of Silicon Valley, which he described as being full of “raging Read full story › Source: The Drum...
Read MoreBy Tony Connelly Long-running Olympics sponsor McDonald’s ended its partnership with the IOC in a surprise move last week only to be swiftly replaced by Intel. But, on closer inspection, was it an inevitability given the shifting nature of sports sponsorship? It’s no secret that the Rio Olympics failed to generate the kind of return brands had hoped for from the first ever South American Games, promoting sponsors to reconsider their place atop the pinnacle of sport. The recent swap between McDonald’s and Intel illustrates the changing landscape Olympic marketing, one where brands, like athletes, must prove they can contribute something towards the Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Never underestimate the power of email – a cornerstone for both traditional marketing and consumer-facing market strategies that has seen an 83% growth in B2B and B2C markets since 2015. According to new research released by Salesforce, who polled 3,500 global marketing leaders, at either a manger level or higher position for its fourth annual State of Marketing report, email experienced the largest surge in consumer-facing marketing programs, with email use by B2C marketers rising 106%. This surge indicates that marketers may be testing new channels in conjunction with proven ones to find combinations that work for Read full story › Source: The Drum...
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