By Laurie Fullerton Never underestimate the power of email – a cornerstone for both traditional marketing and consumer-facing market strategies that has seen an 83% growth in B2B and B2C markets since 2015. According to new research released by Salesforce, who polled 3,500 global marketing leaders, at either a manger level or higher position for its fourth annual State of Marketing report, email experienced the largest surge in consumer-facing marketing programs, with email use by B2C marketers rising 106%. This surge indicates that marketers may be testing new channels in conjunction with proven ones to find combinations that work for Read full story › Source: The Drum...
Read MoreBy Tony Connelly Tennent’s latest marketing drive has it playing on its Scottish tinted humour by asking what it asserts is one of life’s most pressing questions ‘Will it fry?’ in a new web miniseries. Inspired by the viral YouTube show ‘Will it Blend’, Tennent’s has created its own version of the show titled ‘Will it Fry’ and has applied a distinctive gallus twist to the new branded content series. It stars Glaswegian comedian Gary Little, referred to as The Fryer, and his work experience assistant Christopher. Together the two experiments with which popular gadgets can survive the fryer. The first episode features a Read full story › Source: The Drum...
Read MoreBy Marc Brownstein You’ve heard people say, ‘If I knew then what I know now, I would’ve avoided a lot of mistakes.’ Looking in the rear view mirror, we’d all be more successful, but the notion of starting my career with a crystal ball fascinates me. As a quick background, I am an ad brat; my father started our agency in 1964. He wouldn’t allow me to join the family business right out of college, so I worked in NYC, mostly at Ogilvy & Mather, writing copy for global brands. I certainly learned a lot from my dad, and best practices at Ogilvy, Read full story › Source: The Drum...
Read MoreBy Robyn Darbyshire Santander and Transport for London (TfL) are celebrating Pride by transforming parts of the transport network with a new rainbow design to show support for the LGBT+ community. Over 50 bikes have been decorated with a bold rainbow livery on their rear mudguards while a #LoveisLove design can also be seen above the Oxford Street entrance of Tottenham Court Road station in the city centre. “London is a city that has long championed diversity and inclusion. We are really excited to be a part of the celebrations and hope that local residents and visitors to the city enjoy exploring London Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The DADI Awards has been recognising and rewarding the very best in digital for over 10 years and has grown year on year to become the flagship awards for the digitally minded. With only a month to go until the entry deadline (July 21), the sell-out event recognises and rewards digital excellence across the whole of the UK. In 2016, digital ad spend increased by 17% and reached £10.3bn, making it the fastest growth rate for the industry in nine years. Along with transparency and viewability, investment in ad tech has been a hot trend in digital with Twitter Read full story › Source: The Drum...
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