Posts made in June, 2017

on Jun 23, 2017

By Danielle Gibson The DADI Awards has been recognising and rewarding the very best in digital for over 10 years and has grown year on year to become the flagship awards for the digitally minded. With only a month to go until the entry deadline (July 21), the sell-out event recognises and rewards digital excellence across the whole of the UK. In 2016, digital ad spend increased by 17% and reached £10.3bn, making it the fastest growth rate for the industry in nine years. Along with transparency and viewability, investment in ad tech has been a hot trend in digital with Twitter Read full story › Source: The Drum...

on Jun 23, 2017

By Ayesha Salim Consumers want brands to connect with them in less-intrusive ways – which is why having a content strategy is so important, according to Eric Levin, chief content officer at Mediavest Spark. Speaking in the final instalment of a five-part video series at Cannes Lions, in association with Publicis, Levin reveals how brands can build “better content programs” if they start from the right foundation. “Brands are constantly looking for ways to connect the dots along the consumer journey – again starting with that strategy and feeding through that amazing creative that’s now possible with content,” he says. When asked about how content and Read full story › Source: The Drum...

on Jun 23, 2017

By Katie Deighton Barcadi has rolled out a new Snapchat campaign that allows users to star in a uniquely produced music video, soundtracked by the brand’s cultural partners Major Lazer. Bacardi, which announced a year-long partnership with the musical trio in January, has rolled out two custom Snapchat lenses that can be unlocked by scanning Snapcodes on the brand’s Facebook or Instagram. Each put the users in a glam music video experience and feature snippets of Major Lazer’s Front of the Line. Once users have ‘jammed’ to the Sound of Rum, the name of the cultural and creative partnership forged between the band Read full story › Source: The Drum...

on Jun 23, 2017

By Chaka Sobani If further proof was needed of the creative power that diverse backgrounds and thinking can provide and the need for the advertising to embrace that change, the celebrated photographer Mario Testino provides just that. Speaking at the Cannes International Festival of Creativity, Peruvian-born Testino said that his position as an outsider in an industry dominated by the French, Italians and Germans meant that he approached his art with a different vision to his contemporaries. “We live in a world where everyone is made to emulate others. It was only when I accepted that I was Peruvian was I true Read full story › Source: The Drum...

on Jun 23, 2017

By Rebecca Stewart Amid pullbacks from some of the ad industry’s biggest names, Cannes Lions has announced the creation of an advisory committee to “help shape the future of the festival”. This year the event has faced criticism from WPP boss Sir Martin Sorrell, while Publicis Groupe said it would refrain from entering the awards in 2018, instead opting to invest in its own AI platform, Marcel. Accordingly, shares in Cannes Lions owner, Ascential fell, on Wednesday (June 21) its stock price fell by more than 3% following comments from the ad industry’s major holding groups. In a Read full story › Source: The Drum...