By Kyle O'Brien Independent agency network space150 has hired Chris Cobb as creative director in its New York office, overseeing and growing the office’s creative teams and working with an expanding list of clients, including American Express. Cobb joins space150 with experience from leading experiential and digital agencies. He was most recently at Second Story Interactive Studios where he focused on immersive, story-driven digital-to-physical experiences. Prior to that, Cobb spent nearly a decade at SapientNitro in Atlanta working with clients on digital creative work for brands such as Carter’s, AT&T, Chrysler, and others. “Chris is a veteran of some Read full story › Source: The Drum...
Read MoreBy Debby Reiner Ask anyone working in advertising how his or her day is going and you’ll get the same response: “Busy.” No doubt this is true—no one in advertising sits around twiddling thumbs all day. But sometimes we say “busy” because we want everyone to know that we’re earning our keep with long hours and sweat equity. “Busy” becomes synonymous with “working” which means “I deserve to be here.” Here’s the problem with that answer: it ignores the actual content of that busyness, the quality of what it is we’re occupied with all day long. Yeah, advertising is hard work, but here’s the Read full story › Source: The Drum...
Read MoreBy Jake Dubbins The world is changing fast. Negotiating the pace of change is harder than ever and never has more been at stake. Extinction is an increasing threat for brands that are slow to evolve. But long-term business growth is there for the taking if organisations stop living in the past. Media Bounty’s inaugural panel discussion event, ‘Thinking Human – Driving Long Term Brand Growth’, brought together key industry thinkers to explore the future for brands. Based on the presentations of the panellists, it seems that successful corporate evolution in this ever-changing world now depends on four key factors: Think long-term, not short-term Technology is Read full story › Source: The Drum...
Read MoreIndustry bodies welcome kids' online junk food ad ban as lobbyists pledge to 'keep a close eye' on brands
By Rebecca Stewart Tough new rules banning online ads for high fat, salt and sugar (HFSS) being targeted towards children are poised to come into force on Saturday (1 July), with both advertising and food industry bodies welcoming the move. The restrictions were revealed by The Committee of Advertising Practice (CAP) last year, and will bring online media closer in line with broadcasting rules. Central to the new policy is the prevention of ads which promote sugary and salty food and drink options from appearing around TV-like content online if they are directed at, or likely to appeal to, children. This could affect Read full story › Source: The Drum...
Read MoreBy Shaun Varga Along with death and taxes, life’s other two certainties are that consumers never admit to being influenced by advertising, and marketing directors are never influenced by ‘cold calls’. It must be true. The research says so. Yet we know for a fact that consumers are influenced by advertising, and marketers are susceptible to cold approaches. (The sales data says so.) Similarly, marketing people will tell you that creative awards are not very important in making decisions about agency selection. I would suggest that the truth is rather different. This is an important consideration if, like Publicis, you plan to Read full story › Source: The Drum...
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