Posts made in June, 2017

on Jun 23, 2017

By Rebecca Stewart Amid pullbacks from some of the ad industry’s biggest names, Cannes Lions has announced the creation of an advisory committee to “help shape the future of the festival”. This year the event has faced criticism from WPP boss Sir Martin Sorrell, while Publicis Groupe said it would refrain from entering the awards in 2018, instead opting to invest in its own AI platform, Marcel. Accordingly, shares in Cannes Lions owner, Ascential fell, on Wednesday (June 21) its stock price fell by more than 3% following comments from the ad industry’s major holding groups. In a Read full story › Source: The Drum...

on Jun 23, 2017

By Tim Doherty Cannes is all about celebrating the best of the best. Anyone can, and should, go online to see what is being awarded this year. The winners are easy to find, but I wanted to take a minute to highlight some of my favorite losers – work that didn’t even make it to the shortlist in the Outdoor jury room this year, but that I’ve remembered and think there is something to learn from. Scotts Canada ‘Green Screen’ Video of Scotts Turf Builder Green Max Lawn Food "Rock Climbing" | Scotts Miracle-Gro Canada Loading… I love it when Read full story › Source: The Drum...

on Jun 23, 2017

By John McCarthy Enterprising developer Abhishek Singh has created an augmented reality experience for the Microsoft HoloLens, an unapproved experience that underlines the potential that Nintendo and other games developers may one day see in the space. A YouTube video of Singh’s AR demo showed an interactive world filled with the usual goomba enemies, pipes and power-ups that will be instantly recognisable to those familiar to the series. The first level of the iconic 1985 game has been recreated in 3D vectors and is fully interactive, giving players a new way to look at the level. Nintendo has Read full story › Source: The Drum...

on Jun 23, 2017

By Tom Thomas “I believe this device is the biggest technology advancement since we invented fire.” Even by the standards of Cannes Lions – a place where bombast is as ubiquitous as free giveaway sunglasses – this assertion by Sol Rogers, chief executive and founder of immersive content creation studio Rewind, will take some beating. Rogers took to the stage with Microsoft ‘evangelist’ Michel Rousseau to discuss the tech company’s HoloLen‘s ‘mixed reality’ device in a session entitled ‘Step into the Future’ on the Cannes Lions Discovery Stage. Opening the discussion, Rousseau reiterated his belief that two-dimensional entertainment ultimately Read full story › Source: The Drum...

on Jun 23, 2017

By Ayesha Salim The client-agency relationship can sometimes be fraught with poor communication, misunderstandings and mismatched goals. So how can the two work better together? Agencies just need to become more “courageous in their convictions”, according to Zefr‘s co-founder and co-CEO, Richard Raddon. Following Zefr’s panel discussion on these issues at Cannes Lions this week, he says: “Even though, many times the clients won’t love the answers that they hear, it’s through that commitment of being transparent that ultimately the client can reach the best decision in the process of marketing and committing their media dollars.” His sentiments are echoed by Read full story › Source: The Drum...