By John McCarthy Podcast platform AudioBoom has released research into its listeners’ consumption habits, painting a picture of the wider spoken-word broadcast industry. The company surveyed more than 8,000 listeners across the US and UK, finding that on average they consume two hours of content per day, within the 25 and 44 age group. More than two thirds (68%) said they are listening to less radio as a result of the draw their favourite podcasts have on them. Of this sample, 81% are listening on a smartphone, hinting that its shows are being consumed on the move. Ruth Fitzsimons, senior vice president of Read full story › Source: The Drum...
Read MoreBy Andy Black The Drum Network spoke to Sarah Myles, account manager for Visit Wales at London agency iCrossing, about working closely with the tourist board on putting the country on the global tourism map. How has the relationship between iCrossing and Visit Wales developed over the past seven years? Our relationship with Visit Wales has developed significantly over the last few years through our adoption of the latest digital innovation and by taking a data led approach to strategic development in order to unleash the potential of destination marketing. Over the past seven years, Visit Wales has gone from a single-market, Read full story › Source: The Drum...
Read MoreBy Natalie Mott Search engines continue to play a vital role in purchase decisions. Whether a brand is operating in the B2B or B2C space, according to Hubspot 81% of all purchase decisions start with online research. What may be less well-known is the range of tactics that can be employed as part of an integrated search strategy to maximise performance at every stage in the buying process. Today we will explore how SEO and PPC activity can be integrated into the marketing mix to engage customers at the awareness phase. Organic search arguably does its hardest work at the top of Read full story › Source: The Drum...
Read MoreBy Katie Deighton Connected devices, the internet of things and voice activation: all innovations the modern marketer usually confines to the bounds of the home. But in Cannes this year Diageo has teamed up with Dentsu Aegis agencies Isobar and iProspect to bring these technologies into a new consumer market: the bar. The team has set up what Matt Gee, head of digital transformation at Isobar, classes as a “test and learn” initiative – albeit it under the sweltering sun on his parent company’s beach. Delegates order a cocktail or mocktail using a unique demo set-up fronted by Gee and Read full story › Source: The Drum...
Read MoreBy John McCarthy Tencent, arguably the world’s biggest gaming company, is planning a $15bn investment into the eSports industry over the next half a decade, a stamp of confidence that the competition platform is set to grow. The Chinese media giant that found its feet building messaging apps is scarcely known in the west but is set to pummel money into the Chinese eSports market to help build the phenomena. This drive that will also see the building of eSports theme parks, claims dotesports. The Asian continent and China in particular, are already world leaders in eSports popularity, <a target=_blank Read full story › Source: The Drum...
Read More