By Tony Connelly Amazon is aiming to charge $2.8m for adverting packages around its live streams of NFL Thursday Night Football. The e-commerce giant paid $50m for the rights to show 10 NFL Thursday night games for the upcoming season and is now selling 10 to 30-second commercial blocks to advertisers for around $2.8m, according to Reuters’ sources. “We are offering a range of options at various price points, depending on advertiser objectives,” said Amazon’s senior manager of corporate communications, Kristin Mariani. The spots will run on the live stream while local ads will air on network TV. The packages are higher than the Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Samsung has appointed Wunderman to lead its customer relationship management (CRM) and loyalty marketing across Europe as the brand looks to drive better customer experiences following a turbulent 2016. The agency will be responsible for strategy, communications, campaign management and development of the brand’s CRM and loyalty activity. Reporting into the Samsung Europe office digital team, Wunderman will be tasked with delivering a regional strategy to be deployed across 17 local markets spanning over 30 different countries. The agency’s appointment comes less than 12 months after the tech giant suffered a PR hit when customers found that its now Read full story › Source: The Drum...
Read MoreBy John Glenday The dividing line between Britain’s right and left-wing press has widened into a gaping fissure after The Daily Mail published a no holds barred assault on The Guardian – accusing it of being a hotbed of ‘fake news‘ and a ‘purveyor of hatred’. The bad tempered attack follows a increasingly bitter war of words (and pictures) between the two poles of UK newspaper coverage after its competitor published a series of savage articles likening its nemesis to an ‘open sewer’ and an ‘organ of hate speech’. This was topped by a Guardian cartoon of the van Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak I’ll say it up front – I think the media reaction to Publicis Groupe’s pulling its marketing and awards spend has gotten out of hand this week. It’s big news indeed that they won’t be around next year at Cannes or CES or any other festival or awards ceremony beyond Viva Technology – yes. But long term they will be back – Arthur didn’t say he was pulling out of these events – he’s just hit the pause button. And he has not done so lightly. He has stated that this is to fund a project Read full story › Source: The Drum...
Read MoreBy John Glenday Research undertaken by the University of Illinois has debunked one of the greatest myths in advertising after finding that the sex sells maxim is largely hogwash. A fresh analysis of 78 previous advertising studies conducted over the past three decades found that appeals to our basest animal instinct failed to translate into greater product sales for brands, even if they did prove to be more memorable. Research lead professor John Wirtz commented: “We found that people remember ads with sexual appeals more than those without, but that effect doesn’t extend to the brands or products that are featured Read full story › Source: The Drum...
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