By Tony Connelly Nike has confirmed it will start selling products directly on Amazon in a move which signals a shift in the balance of power between brands and the e-commerce giant. Details of the partnership were laid out during a call with investors with Nike’s management team announcing it will begin selling a limited product assortment, including athletic footwear, apparel and accessories, on Amazon in the US. Nike chief executive Mark Parker said the new pilot scheme would attempt to “improve the Nike consumer experience on Amazon”. The move represents a significant turnaround for the world’s biggest sports brand which had previously held Read full story › Source: The Drum...
Read MoreBy John Glenday L’Oreal is embracing Snapchat to illustrate its rainbow hair colour make-up range which will enable over 10 million active daily platform users in the UK to experiment with different shades and textures by simply blowing a kiss – eliminating the need to reach for the hair dye. The Colorista Snapchat lens will be available for 24 hours only but can then be unlocked for up to 90 days after this date by redeeming a special code made available at festivals and out of home adverts by pointing the Snapchat camera at the snapcode while holding down on Read full story › Source: The Drum...
Read MoreBy John Glenday L’Oreal is embracing Snapchat to illustrate its rainbow hair colour make-up range which will enable over 10 million active daily platform users in the UK to experiment with different shades and textures by simply blowing a kiss – eliminating the need to reach for the hair dye. The Colorista Snapchat lens will be available for 24 hours only but can then be unlocked for up to 90 days after this date by redeeming a special code made available at festivals and out of home adverts by pointing the Snapchat camera at the snapcode while holding down on Read full story › Source: The Drum...
Read MoreBy Mike Ellis Brands who have yet to consider a separate mobile strategy could be risking their business growth, with the UK now spending more time online on smartphones than any other device (UKOM, 2017). But a mobile strategy is so much more than adapting your desktop strategy; user behaviour on mobile differs substantially and success for brands here demands an in-depth understanding that the path to purchase on mobile is rarely linear, and is often multi-channel and based on a set of user behaviours. According to Google’s research, if online content isn’t optimised for mobile, a massive 79% of users will Read full story › Source: The Drum...
Read MoreBy John Glenday Heat Street, the News Corp owned conservative digital media outlet, is to cease its present operation from 4 August in order to shift its focus from politics toward more cultural, gaming and entertainment coverage as part of a handover from Dow Jones to the Marketwatch Group.. Launched last year, the Murdoch-owned platform was originally led by Conservative MP Louise Mensch but the one-time Tory star quit in May amidst fierce competition from the likes of Breitbart. In a statement Dow Jones, Heat Street’s owners, said: “The operation will be restructured under the Read full story › Source: The Drum...
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