Posts made in June, 2017

on Jun 22, 2017

By Benjamin Cher Dentsu Aegis Network and Tencent have inked a global strategic partnership at Cannes Lion Festival to create a new collaboration model. This follows acquisitions by Dentsu Aegis and a rebranding of dentsu X. This partnership will see Tencent, with its social networks and messaging platforms such as WeChat, joining Dentsu Aegis’ mobile stack. This would allow brands to gain data-driven consumer insights to optimise content and distribution on a global scale. The two are also committed to cultivating digital marketing talent to enhance capabilities and expertise. Mobile users in China spend more than 55% of their time online on Tencent platforms, Read full story › Source: The Drum...

on Jun 22, 2017

By Laurie Fullerton GroupM claims the UK advertising market is set to see its eighth successive year of growth in 2017 when total spend will hit £18.6bn, although the WPP-owned media investment arm has downplayed its earlier growth forecast from 7% to 4.1%. The GroupM report released today (June 22) notes that amid the UK’s fast-growing media markets, TV investment is down; instead of an earlier forecast to remain flat in 2017, this figure has in fact been revised down by 3%. A contributing factor to the overall modest growth prediction is GroupM’s conservative outlook on “pure-play” internet which Read full story › Source: The Drum...

on Jun 22, 2017

By Taruka Srivastav ONE Championship and UFC are both battling for the top promoters of Mixed Martial Arts (MMA) not only in Asia but globally. The Drum spoke to Chatri Sityodtong founder of ONE Championship and Evolve MMA about his plans to market MMA globally. Do you think MMA’s audience is growing in the APAC? if yes then why? Absolutely. The growth of mixed ​​martial arts in Asia is unprecedented. It’s really something we take tremendous pride in. When you think about it, Asia has been the home of martial arts for the past 5,000 years. In every country, there is Read full story › Source: The Drum...

on Jun 21, 2017

By Jennifer Faull Twitter’s co-founder and chief executive Jack Dorsey said he plans to “double down” on adtech investment, saying the company has learned the lessons from past mistakes that could see it pivot towards forging partnerships with third parties rather than acquiring or building its own offering. “Advertising is our business and technology is how we manifest that,” said Dorsey at the Cannes Lions festival today (21 June.) “We’re definitely not out of the adtech investment phase. We’re doubling down. Especially with the hire of Bruce [Falck]. He’s taken right to it.” After an exhaustive search, Bruce Falck joined the company earlier this year Read full story › Source: The Drum...

on Jun 21, 2017

By Matt Talbot During my career, I’ve been lucky enough to judge some award shows. It’s an amazing experience to sit in a room of your peers and watch as work rises to the top in an industry with an output that is judged subjectively, like music or film. The problem is, advertising is not music or film. Sure, ads might be films with beautifully scored music, but what we make is meant to serve a purpose beyond itself. Art is the product in the entertainment industry, but in advertising, we’re not selling art. We’re selling our clients’ products and services. For a while, Read full story › Source: The Drum...