By Kyle O'Brien Humor won out this week as the Dunwoody College of Technology video campaign was voted by readers as US Creative Work of the Week. In the web series of videos, created by Minneapolis agency Riley Hayes, we see a satirical support group of recent grads tackling tough topics related to their newfound success. Those include coping with a perma-smile, an inability to open doors (because they’ve been opened for you), being afflicted with wealthy affectations and other silly ramifications of becoming “suddenly successful” thanks to a degree from the Upper Midwest’s tech school, which supposedly delivers a 99% job placement Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Winter is officially here for Game of Thrones fans. In its final social campaign leading up to the season seven premiere of the wildly popular show, HBO will confirm that winter is coming by taking over the Summer Solstice today, June 21, with ‘winterizing’ activations across Twitter, Reddit and Google. It kicks off with a new, winter-themed trailer for season seven, announcing #WinterIsHere. As soon as the trailer drops, Game of Thrones will activate a Twitter Emoji Engine that gives fans the chance to unlock exclusive new character art. Notably, the poster art and other Read full story › Source: The Drum...
Read MoreBy John McCarthy Periscope is making waves to help its users monetise their live streams using a virtual currency called Super Hearts that fans can use to contribute to their favourite creators. An evolution of the hearts feature which is used to indicate love for content, the Super Heart theoretically adds value for viewers and creators. Purchasable by viewers in the iOS and Android app stores, creators have fan leaderboards that publicly rank those who contribute the most Super Hearts during livestreams, creators are likely to reward and give call outs to their most ardent supporters. Live streamers can also bank any Super Hearts Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Snapchat is building out its location and search capabilities with the launch of Snap Map – a product that will let it combine the timely and often newsworthy nature of Snaps with its carefully cultivated intimacy and ephemerality. First up, the tool will allow the app’s 158 million users to share their location with friends within the app. However, it will also let them surface public content from specific locations from non-friends. The latter element is useful because it will give Snapchatters the power to discover images and photos from specific events like concerts or sports events that are happening Read full story › Source: The Drum...
Read MoreBy Mike Wright I’m frequently asked how indie bands can gain fans and stand out from the crowds. I’ve been there. I’m an independent artist (and founder of a music distribution platform), so I understand the difficulties with building an audience. A consistent challenge for indie artists is how to create a strong brand, when many of them simply want to concentrate on their music. But for a band to gain broader success, they need to be recognized for more than just talent. Whether they have a single song or a full album, establishing a brand voice helps to accentuate the band’s sound and Read full story › Source: The Drum...
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