Posts made in June, 2017

on Jun 21, 2017

By Katie Deighton Fox Networks Group has announced plans to emulate YouTube’s brevity-testing six second ad format on broadcast, in a bid to maximise user experience alongside revenues by “respecting people’s time”. Fox will offer up the new brief format to advertisers initially on digital on-demand before eventually rolling it out across its linear TV properties. YouTube rolled out its six second ‘bumper’ ad format in April 2016, following research into the lowest optimal time a user watches, listens to and recalls an ad. According to YouTube’s managing director for YouTube and video solutions, Debbie Weinstein, nine out of 10 bumper campaigns Read full story › Source: The Drum...

on Jun 21, 2017

By Ronan Shields Mobile advertising firm Celtra has today (June 21) announced a $15m funding round with WPP confirming its participation in taking a minority stake alongside CPG giant Unilever. US-based Celtra has established itself as one of the foremost companies in the mobile advertising space, having developed a creative management platform for distributing content across multiple screens since it was founded in 2006. Celtra makes its AdCreator platform available to both brands and agencies, with the technology used to facilitate the creation, production, and distribution of ads across a variety of devices (both desktop and mobile). The company will use the latest Read full story › Source: The Drum...

on Jun 21, 2017

By Rachael Bradley When it comes to technology and innovation, the travel industry has been comparatively slow off the mark. We see hotels with rich sources of data across all parts of their service from reservations to rooms and restaurants, and yet these systems often work in silos. We know so much about our audiences but use very little to create the ‘personal’ experience they desire. So what role is artificial intelligence (AI) ready to play in taking the industry forward? AI has the potential to be truly amazing. It automates computer processes to mimic the human brain and is Read full story › Source: The Drum...

on Jun 21, 2017

By Doug Zanger For Nicola Mendelsohn, VP of EMEA at Facebook, there is no shortage of energy or optimism. Mendelsohn is a force to be reckoned with, relentlessly espousing the gospel of getting out there and “making more stuff”. She also believes that we shouldn’t be afraid to fail and that “done” is much better than “perfect”. Inspiration is all around Mendelsohn, who began her career at BBH in London — from her experience in South Africa with small business owners who built their businesses on Facebook to her children from whom she learns every day, especially as it relates to their adoption Read full story › Source: The Drum...

on Jun 21, 2017

By Taruka Srivastav As a result of Olympic Agenda 2020, the IOC is forging groundbreaking partnerships, especially after it parted from McDonald’s last week. The International Olympic Committee (IOC) and Intel today announced a long-term technology partnership which will focus primarily on infusing its 5G platforms, VR, 3D and 360-degree content development platforms, artificial intelligence platforms, and drones, along with other silicon solutions to enhance the Olympic Games. IOC president Thomas Bach said: “Intel is a world leader in its field, and we’re very excited to be working with the Intel team to drive the future of the Read full story › Source: The Drum...