Posts made in June, 2017

on Jun 21, 2017

By Doug Zanger Despite the seeming perception that women are better represented on screen in advertising and media, the reality is that, according to a new study, that’s not the case. Research by the Geena Davis Institute on Gender and Media and J. Walter Thompson (JWT), which analyzed 10 years of Cannes Lions Film, Film Craft winners and shortlists, using automation to analyze gender representation in advertising, revealed that men get around four times as much screen time as women and further, men speak more than seven times more than women. The study, Unpacking Gender Bias in Read full story › Source: The Drum...

on Jun 21, 2017

By Robyn Darbyshire Sexist ads could disappear from the streets of Berlin, as the city government has proposed a ban against billboard ads that feature women who are “weak, hysterical, dumb, insane, naive, or completely controlled by their emotions.” Ads in which “a woman is barely dressed and smiling without reason, while a man is completely and comfortably clothed” would not be allowed. A panel of judges would use this criteria when considering whether an ad should be allowed on a billboard in the city. According to the newspaper Deutsche Welle, the move from Berlin’s city government aims to make the city a more welcoming Read full story › Source: The Drum...

on Jun 21, 2017

By Andy Black Manchester based design agency Cuckoo catches up with Steve Walsh, founder of the groundbreaking site LateRooms.com, to talk about transforming the travel industry as we know it. LateRooms.com, was founded in 1998 by brothers Steve, Tony and Paul Walsh as a subsidiary brand of marketing agency Walsh Simmons, in the Old Bank Chapel Street, now known as Cuckoo. With the recent larger-than-life arrival of Airbnb and the landslide of online tools and comparison website for the travel and hospitality industry, we felt it was high time to reflect on our journey, looking at where we started Read full story › Source: The Drum...

on Jun 21, 2017

By Danielle Gibson Euan McNair is the Talent Acquisition and Employer Brand Consultant for Standard Life. His passion lies with employer brand, talent engagement, candidate experience, social media and direct sourcing. He has worked in the recruitment industry for almost 10 years and has four years experience in agencies recruiting for Social and Health Care. Euan then moved in-house to work at the Commonwealth Games in Glasgow, which for him, was a career changing experience. In his current role, he is responsible for developing Standard Life’s global talent brand and talent engagement strategies, joined with the attraction strategy for the award winning Early Careers programme. Read full story › Source: The Drum...

on Jun 21, 2017

By Kyle O'Brien Welcome to The Drum’s US Creative Works in partnership with Workfront. As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US ‘Creative Work of the Week.’ For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average Read full story › Source: The Drum...