Posts made in June, 2017

on Jun 30, 2017

By Ronan Shields Condé Nast, the publisher of titles such as Wired, GQ and Vogue has appointed Simon Gresham Jones to the newly created role of chief digital officer in the UK, the latest move in its ongoing attempt to shore-up revenues generated by its digital properties. Gresham Jones joins from Burberry where he led its digital advancement strategy during period that saw it achieve significant milestones in terms of utilising technology, and was also part of chief executive Christopher Bailey’s Strategic Innovation Council. Gresham Jones will begin the new role on September 4, and will report to Condé Nast managing director Albert Read, Read full story › Source: The Drum...

on Jun 30, 2017

By Taruka Srivastav WeTransfer‘s ascent from a startup to a profitable company was pretty quick but it is the company’s interest in art and creative work has grown exponentially. Fro example, WeTransfer earlier inked a creative partnership with Penguin books and collaborated with illustrator Damien Cuypers at London Fashion Week. The Drum spoke to Nalden ( born as Ronald Hans) co-founder of WeTransfer about the creative side of the business. WeTransfer is aiding arts by giving away 30% of its advertising inventory? How does this work? How we do it is easy. Every month we have over 40 million Read full story › Source: The Drum...

on Jun 30, 2017

By Benjamin Cher Veritas is a brand on a mission, having just separated from Symantec after 11 long years recently in 2015; it aims to go beyond its original remit of data backup and recovery. Getting the word out to its customers has been a process of firing on all channels according to Lynn Lucas, chief marketing officer, Veritas. “I believe that in B2B (business to business) that you have all the channels as you do in consumer [sector]. It’s online, so we’re investing heavily in online and digital in APJ (Asia Pacific and Japan), because the first thing anyone does today is Google, you Read full story › Source: The Drum...

on Jun 29, 2017

By Doug Zanger Sequestered from the rosé and the walks up and down the Croisette, Pete Favat, North American CCO of Deutsch, found that he wasn’t necessarily getting a “vibe” of the Cannes Lions — except for the work as president of the Film jury. That said, the creative lens that emerged for Favat and his jury seemed to veer more into brands and advertising being more champions of causes and ideas and less, like last year, about “sadvertising”. “I saw that 60% of Grand Prix [winners] had some kind of social cause tied to it,” Favat noted. “It’s a good thing. Read full story › Source: The Drum...

on Jun 29, 2017

By Lisa Lacy As of June 29, a new documentary about the SEO industry from digital marketing firm Ignite Visibility is ranking on page 1 for a Google search for “SEO”, which is likely the best possible outcome as far as SEOs are concerned. SEO: The Movie certainly includes a who’s who of the search industry – Wizard of Moz Rand Fishkin, former SEO consultant Jill Whalen, Pubcon chief executive Brett Tabke and Pushfire chief executive Rae Hoffman, to name a few – and has nearly 80,000 views in ten days. All that for a budget of around $15,000. John Lincoln, chief executive Read full story › Source: The Drum...