By Lisa Lacy As Amazon files patents for multi-level fulfillment centers for unmanned aerial vehicles, prompting comparisons to giant urban beehives, and UPS tests its own spin on drone package delivery, American meat and cold cut brand Oscar Mayer is expanding its so-called Weinerfleet, the focal point of which is the infamous Wienermobile, to include a Wienerdrone, as well as a Wienercycle. Per Oscar Mayer, the Wienerdrone is the first unmanned hot-dog-carrying aircraft designed for remote location delivery. The Wienercycle, on the other hand, is a three-wheeled moped, “ideal for tricky urban deliveries, traveling on land with a sidecar that Read full story › Source: The Drum...
Read MoreBy Bennett D. Bennett Not often do you hear a top creative be proud of his team winning an Effie, but Partners + Napier is cut from a different cloth — so is their executive creative director Pete VonDerLinn. The Rochester-based agency had always been a results-driven agency — reformatting its methods years ago to become a more efficient agency for its clients. VonDerLinn, for his part, was sold on the opportunity to create work that wasn’t just beautiful or innovative, but paid dividends on the clients bottom line: an “Effie agency culture”, he calls it. Effective doesn’t have to mean Read full story › Source: The Drum...
Read MoreBy Minda Smiley Much of Halo Top’s success can be attributed to the fact that its low-calorie, low-sugar “healthy” ice cream actually tastes like the real deal. Since many ice cream lovers have praised the five-year-old brand for creating a truly “guilt-free” indulgence, Halo Top has released a cheeky campaign that features someone who’s not so down with the brand’s guiltless ice cream: the devil. In a 40-second ad, created by Philadelphia shop Red Tettemer O’Connell & Partners, the devil stomps his way up to heaven to try and get to the bottom of the advent of Halo Top. Upon arrival, he harasses Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Publishers grappling with more traditional subscription models as a way to grow their digital revenue have long been implementing pay and registration walls. Publications like The Boston Globe and The New Yorker have successfully acquired new readers and more subscribers through paywalls. However, there are drawbacks to the model, particularly with distributed content platforms interfering with audience relationships. More recently, emails service providers focusing on the publishing and media industry have been offering alternatives. “We understand many publishers are feeling revenue pressure due to industry trends such as declining programmatic revenue, ad blocking that breaks down the publisher/audience relationship,” said Tony D’Anna, chief Read full story › Source: The Drum...
Read MoreBy John McCarthy Paddy Power‘s head of advertising Ken Robertson is leaving the company after nearly two decades in the gaming industry, having built the brand an infamous reputation for marketing mischief. Robertson oversaw many of the gambling brand’s most memorable campaigns and, from time to time, controversies such as its notorious Oscar Pistorious stunt. He leaves in his stead a strong brand that can go a shade bluer than some of its bookmaker rivals. For example, this in-store ad mocking fecal bacteria samples found in Costa’s Iced Drinks by a BBC investigation, and this print creative showing <a target=_blank Read full story › Source: The Drum...
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