Posts made in July, 2017

on Jul 29, 2017

By John McCarthy A slew of British publications including the Week and Viz could change hands as the titles of the late Felix Dennis come under review. Sky News is reporting that trustee the Heart of England Forest Charity has been reviewing the future of the titles owned by the businessman. The report claims that the executors of the estate are in talks with advisory firm Allen & Co to court American media owners supposedly eyeing a stake in the Dennis owned titles – although it underlined that the company itself was not for sale. Publishing mogul Dennis died in 2014, his shares in Read full story › Source: The Drum...

on Jul 29, 2017

By Lisa Lacy Quick service chain Taco Bell and rideshare company Lyft have teamed up to offer riders Taco Mode, an in-app option to add a Taco Bell stop to their Lyft ride. In addition, Taco Mode provides Lyft passengers the “ultimate Taco Bell experience,” which includes: a Taco Bell Lyft t-shirt and light-up Lyft glasses; an in-car menu viewable on a taco-themed iPad; a tricked-out taco-themed car and one free Doritos Locos taco for each passenger in Taco Mode. The Taco Mode test will begin in Orange County July 27 to 29 and August 3 to 5. Passengers who order Read full story › Source: The Drum...

on Jul 29, 2017

By John McCarthy Coca-Cola has created an ad out of recycled packaged to encourage consumers to become sustainable and go green. The stop-motion film accompanies what is reportedly the company’s biggest ever recycling campaign, supported by PR and social media activation. The TV commercial debuts on Channel 4 tonight (29 July) and will run on cinema, digital and social media throughout the summer. The Love Story campaign, created by Ogilvy & Mather Berlin, tells the tale of two bottles that fall in love as they meet over and over again after being disposed of properly and recycled into new bottles. It generates emotion around Read full story › Source: The Drum...

on Jul 29, 2017

By John McCarthy Saudi investor Sultan Muhammad Abuljadayel has come to terms with UK publisher The Independent as he takes a major share in the company. The Middle East Eye reports that the 42-year-old has taken between a 25% and 50% stake in The Independent’s holding company, a move that will see him effectively run the publication alongside Russian billionaire Evgeny Lebedev. A spokesman for The Independent told The Guardian: “The editorial independence of The Independent has been formally protected by a new agreement between the shareholders. “To secure further strategic growth for The Independent, Independent Digital News and Media Read full story › Source: The Drum...

on Jul 29, 2017

By John Glenday Google has taken decisive action against 20 Play Store apps after they were found to harbor malicious code capable of spying on those who downloaded the software. Each of the apps was found to be monitoring emails, texts, voice calls and cameras of infected phones with around 100 customers thought to have been duped into downloading the ‘Lipizzan’ spyware in a major cyber security failing. Each of the apps in question is believed to have circumvented security measures designed to block spying by exploiting vulnerabilities in older versions of the Android operating system which lack up-to-date Read full story › Source: The Drum...