Posts made in July, 2017

on Jul 28, 2017

By Kyle O'Brien New York governor Andrew Cuomo pledged to abolish solitary confinement for children through a Raise the Age law. Despite that, kids as young as seven can be placed into solitary confinement, since the law won’t go into effect for over a year. To raise awareness and demand action, a group called Incarcerated Nation Corp has introduced a mobile-first campaign, Unlock Our Kids, that puts the viewer inside a solitary cell. When anyone goes to the Unlock Our Kids mobile site, they will be transported into a 360-degree solitary confinement cell, built to accurate dimensions of a real solitary unit by Read full story › Source: The Drum...

on Jul 28, 2017

By Taruka Srivastav NBA has intensified its global expansion and as a result, in India, has progressed from building a fanbase to major grassroots investment. NBA star and member of the current champion team Golden State Warriors Kevin Durant set a new Guiness World Record achievement for the world’s largest basketball lesson (multiple venues) in India today. The Drum spoke with Kevin Durant and Satnam Singh, the first India native picked in the NBA draft ( for Dallas Mavericks) to talk about the growing influence of the Indian market. Why do you think more brands/corporate should get associated with Read full story › Source: The Drum...

on Jul 28, 2017

By Rebecca Stewart Procter & Gamble’s cutback on marketing spend hasn’t had a negative impact on the business, with the FMCG giant’s chief marketing officer Jon Moeller saying “almost all” of the marketing budget reductions the company has enforced in the past three months were in the digital space. The choice to clampdown on spending from a digital standpoint, Moeller said, coupled with the company’s robust 2% growth for the most recent quarter of the financial year, indicated that ads P&G had stopped investing in were “ineffective”. Ad Age has placed the company’s ad cutback total at $140m for the most recent quarter. Read full story › Source: The Drum...

on Jul 28, 2017

By Jessica Goodfellow Emerson Collective, the philanthropic organization founded by Laurene Powell Jobs, widow of Steve Jobs, has acquired a majority stake in The Atlantic. The acquisition includes The Atlantic’s flagship magazine, digital properties, live events business, and consulting services. The price of the deal was not disclosed. David G Bradley, chairman of Atlantic Media, the parent company, will continue to hold a minority stake in the business and will run The Atlantic for “at least the next three to five years”, the publisher said. Atlantic Media includes The Atlantic, Quartz, National Journal Group, and Government Executive Media Group. Michael Finnegan continues in his Read full story › Source: The Drum...

on Jul 28, 2017

By Katie Deighton Tesco has today (28 July) announced itself to be the first retailer to cover the VAT cost of shoppers’ sanitary products via an in store and social campaign from BBH London. Tesco initiative will see a 5% drop in price of branded and own label tampons, pads and pantyliners as a result of Tesco absorbing the cost of the VAT. The price of nearly 100 products will be reduced ahead of the government’s plan to (eventually) get rid of the tax entirely. BBH London has been brought on board to create an in store campaign and a vox-poppy social video Read full story › Source: The Drum...