By Kyle O'Brien An ampersand is fast becoming a sign of solidarity, bringing people together in support of the LGBTQ community and other groups being discriminated against. A new campaign, dubbed Together, is being adopted by activists and celebrities alike to combat efforts against the LGBTQ movement and it has been quickly recognized, thanks to some high-profile supporters. Through its Together campaign with the ‘&’ as its symbol, Glaad – a leading organization working on behalf of the LGBTQ community – is raising awareness that now is an important time for Americans to come together, to celebrate our unique and layered identities, our Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Liberty London has launched an editorial magazine to promote its beauty offering, with the aim of driving footfall to its store as well as cross-brand loyalty. Altogether 25,000 copies of the title, which is simply named Beauty, will be distributed in-store while 50,000 will be mailed direct to customers enrolled in the Liberty Loyalty scheme. Building on previous editorial installments it has offered to shoppers around its jewellery and fragrance departments, the first edition of the magazine debuted this week. The brand’s marketing and communications director Madeleine Macey told The Drum that Liberty wants to offer people a physical product they Read full story › Source: The Drum...
Read MoreBy Jeff MacDonald The increasing number of brands actively supporting causes such as LGBTQ+ rights is growing evidence of a fundamental shift in the role of brands in our world. Not all brands are getting it right (hello Pepsi). But the brands that are, represent a new breed of brand. That breed is more in tune with today’s socially-conscious, digitally-connected new generation who are actively looking for someone other than the failing, traditional institutions to resolve the complex societal and environmental challenges of the world. The future belongs to ‘Citizen Brands’ – brands that play a highly active and authentic role at the Read full story › Source: The Drum...
Read MoreBy Robyn Cusworth Inclusivity and diversity are on the rise across the global creative industries, with the growing realisation that people of different backgrounds, ethnicity, gender and age offer varying and new perspectives and ideas. To highlight this progressive, creative network The Dots partnered with file sharing platform WeTransfer to highlight eight LGBTQ+ stars and companies from around the world. The brands also asked these leaders to nominate the rising stars they think are set to redefine creative space over the coming years. Tea Uglow, creative director at Google Creative Labs Sydney Loading… Uglow prefers her less formal title: Read full story › Source: The Drum...
Read MoreBy Ronan Shields Amazon hopes of building an online advertising business to rival that of Facebook and Google is at the core of its recruitment drive at present. The company’s finance chief told investors that its 42% year-on-year increase in headcount was driven primarily by it acquiring software engineering talent and building teams to promote its emerging media services offering. Additionally, Amazon is also pre-empting the closure of its proposed $13bn purchase of Whole Foods by experimenting with a number of e-commerce solutions as well as bricks and mortar outlets, as well as staffing up to bolster its emergent advertising business, according Read full story › Source: The Drum...
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