Posts made in July, 2017

on Jul 28, 2017

By Ayesha Salim Marketers have never been under more pressure to clean up the murky media supply chain. As a result, The Drum will explore how DSPs, agencies and publishers intend to deliver transparency to clients beginning with an industry survey starting today (28 July). The research survey, in partnership with Rubicon Project, will focus on transparency in online ad buying and the findings generated from the survey will form the basis of The Drum Market Insight Report – Transparency in Online Advertising. Transparency is a major topic in the industry and according to Forrester’s research findings, U.S marketers Read full story › Source: The Drum...

on Jul 28, 2017

By John McCarthy BBC Three has doubled-tapped into the eSports scene by signing a broadcasting deal with UK organiser Gfinity that will see it air its Elite Series tournaments. The tournaments, which are shot at the Gfinity eSports arena in London, will be packaged as live shows and short-form behind-the-scenes content showcasing the lifestyle of players, being delivered by the channel in conjunction with BBC Sport. Getting a broadcaster on board will open the events to a significantly larger audience and help authenticate the UK eSports scene, taking it to a new level. Neville Upton, chief executive of Gfinity, said: “This is an Read full story › Source: The Drum...

on Jul 28, 2017

By John McCarthy BBC Three has doubled-tapped into the eSports scene by signing a broadcasting deal with UK organiser Gfinity that will see it air its Elite Series tournaments. The tournaments, which are shot at the Gfinity eSports arena in London, will be packaged as live shows and short-form behind-the-scenes content showcasing the lifestyle of players, being delivered by the channel in conjunction with BBC Sport. Getting a broadcaster on board will open the events to a significantly larger audience and help authenticate the UK eSports scene, taking it to a new level. Neville Upton, chief executive of Gfinity, said: “This is an Read full story › Source: The Drum...

on Jul 28, 2017

By Jessica Davis Rees Bradley Hepburn (RBH), a creative communications agency based in the Midlands, has joined forces with Heart Breakfast presenter Ed James to launch influencer marketing service, SocialFame. SocialFame is a network of the region’s top influencers from celebrities and presenters to high-profile business professionals and sports personalities. The concept allows brands to harness the profile of genuine regional influencers using social media and content marketing techniques. Launched in response to an increasing demand for a more regional approach to influencer marketing, SocialFame is set to bridge the gap between regional blogger and vlogger influencers who are Read full story › Source: The Drum...

on Jul 28, 2017

By John McCarthy Skincare brand E45 has snapped up the cream of the crop of the UK’s boxing scene, tying two times Olympic champion Nicola Adams into its latest ad campaign. Adams, who uses the skincare brand, is helping reposition it as an everyday solution to a multitude of skincare issues after 60 years of it being used to treat more serious conditions. Havas London was behind the creative strategy for the campaign, with sister social media agency Cake handling PR and Knucklehead directing the TV ad showing how E45 integrates with her routine. Kate Sweeney, category marketing manager at Reckitt Benckiser, said: “We’re very proud Read full story › Source: The Drum...