Posts made in July, 2017

on Jul 28, 2017

By Shawn Lim Campaign announced today that it will cease publishing its print magazine in Asia Pacific from August, as it intends to go fully digital and dedicate resources to Content Lab, its branded content arm. The magazine, owned by Haymarket Publishing, will continue to be published monthly in Europe by Campaign UK, but they will not have a physical presence in Asia anymore, following the demise of its India edition last May. Atifa Silk, Campaign Asia-Pacific brand director said: “Through our new platform, we will continue to deliver quality content but now in a personalised and targeted manner, which will Read full story › Source: The Drum...

on Jul 28, 2017

By Shawn Lim American coffee house chain Starbucks is set to make a long-term investment in China, which is its fastest-growing market outside the United States, after the Seattle-based company posted quarterly profit that just matched analysts’ estimates on Friday. The company also announced that would close all 379 of its Teavana stores, which it acquired in 2012, according to a report in Reuters. The report about Starbucks’ financial health is the first under new chief executive officer Kevin Johnson, who took over the role from co-founder Howard Schultz in April. Sales in its US cafes that open at Read full story › Source: The Drum...

on Jul 28, 2017

By Katie Deighton Chris Brown, Honda‘s marketing director throughout the brand’s ‘Dream Factory’ decade of the 00s, left his company of 23 years not to jump ship to another carmaker, or spend the rest of his days consulting in a suit, but to compose a symphony. “I took two years out to write it,” he said, ahead of Double Concentrate‘s first Digital Dojo event, at which he was speaking. “It’s probably absolutely terrible but I’ve always wanted to do it, so I took the time to do it.” Now out of the client-side game since 2011, Brown is eager to delve into stories Read full story › Source: The Drum...

on Jul 28, 2017

By Taruka Srivastav Hindus have vented their fury towards Etsy, which has now withdrawn its listing to sell a toilet seat featuring the deity Lord Ganesha. Etsy Advertisement Etsy advertisement Etsy advertisement Loading… Lord Ganesha in Hindu religion is regarded as God of obstacles and worshiped by everyone and, needless to say, a toilet consisting of his image was bound to offend. The listing was advertised as “but she’s not just any Ganesh but a bathroom Ganesha” and was priced at $85. The protest was spearheaded by Rajan Zed, president of Universal Society of Hinduism. In a Read full story › Source: The Drum...

on Jul 28, 2017

By Noel Young The White House became the political equivalent of a “New York-accented reality television show” last night, said the Washington Post, as Donald Trump’s new communications director — Anthony Scaramucci, attacked White House chief of staff, Reince Priebus. In a foulmouthed rant, Scaramucci accused Priebus of leaking to the media about behind-the-scenes maneuverings and his own personal finances. In an interview with the New Yorker published on Thursday, Scaramucci called Priebus a “fucking paranoid schizophrenic, a paranoiac”. He claimed that the former Republican Party chairman will “be asked to resign very shortly” in a sweep that he warned could eventually involve much Read full story › Source: The Drum...