Posts made in July, 2017

on Jul 27, 2017

By Bennett D. Bennett When you’re in your mid- to late-20s, one of the worst fears is that you’ll get too “lost in the sauce,” career-wise. Hearing about driven individuals like John Sampogna, co-founder and managing partner of Wondersauce may also get you there. At age 27, the Hunter College grad and friend Eric Mayville founded the shop, spending months freelancing to survive, while taking business development gigs for anyone looking for help. Sampogna started off in client services at agency Code and Theory and internet firm Schematic. Five years and three offices (in New York, Columbus, OH and Los Angeles) Read full story › Source: The Drum...

on Jul 27, 2017

By Kyle O'Brien LA-based think tank the Legacy Lab is going the classified ad route for its latest campaign, ‘Visionaries Wanted’. The thought leadership platform of brand agency Team One is also honoring those “rare leaders – founders and refounders of brands that are making a long-term difference in a short-term world.” For its Visionaries Wanted campaign the Legacy Lab launched a print campaign to promote its inaugural class of Legacy Lab Honors. The Visionary Wanted work resembles classified ads and highlights the unique attributes of each Legacy Lab honoree. For instance, the ad dedicated to Patagonia’s Yvon Chouinard calls for an uncompromising environmental Read full story › Source: The Drum...

on Jul 27, 2017

By Lisa Lacy Camera technology company GoPro is making it easier for users to share videos with the launch of QuikStories, an app that pulls footage from GoPro Hero5 cameras and automatically “creates awesome videos.” To make a QuikStory, users pair their cameras with their phones and launch the GoPro app. Thereafter, when they shoot footage, the camera sends the videos to their phones. “Then kick back as the app automatically copies your most recent GoPro footage to your phone and creates an exciting video for you,” GoPro said in a release. Users also have the option of customizing their videos by adding Read full story › Source: The Drum...

on Jul 27, 2017

By Lisa Lacy No matter what emoji the Emoji Movie makes you want to use, it debuts Friday (July 28) – and is expected to generate $25m to $30m in ticket sales in the US and Canada opening weekend. And as it seeks to wrest the #1 spot at the box office from Christopher Nolan’s World War II drama Dunkirk, Sony has tapped Lamar Advertising for a digital out of home campaign in Dallas, Chicago, Denver, Phoenix, Seattle, Atlanta, Boston and Orlando in which emoji billboards display a contextually relevant ad triggered by current traffic and weather conditions. In the Read full story › Source: The Drum...

on Jul 27, 2017

By John McCarthy EE spokesman, Kevin Bacon has become that guy who blasts music from his phone in a public space, however those around him are celebrating as he touts a new EE Apple Music deal in a new ad campaign. The phone carrier has launched a multi-million pound campaign to underline its six months free Apple Music offer. Encapsulating much of the appeal, any data used through the app will be exempt from any data usage in a show of collaboration between the brands. The 40-second ad from Saatchi & Saatchi London shows Bacon upgrade passengers to first class on Read full story › Source: The Drum...