By Barry Dudley Hacks are becoming increasingly big – and common news these days. Scarcely a month goes by without another major corporation being hacked, whether it’s for financial gain, political or terrorist motivations, or simply mischief. There was the ‘WannaCry’ attack of May, which affected Windows machines at the NHS, Deutsche Bahn, FedEx and Telefónica. And last month, of course, advertising giant WPP became the latest victim. On 27 June, WPP employees reported systems crashing and ransom demands as the result of the ‘Petya’ attack. Several of WPP’s agencies including GroupM, JWT, PR giant Burson-Marsteller and Y&R were thought to be <a target=_blank Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Cristiano Ronaldo has reportedly purchased a majority stake in Portuguese agency Thing Pink for an unknown sum, with the aim of launching a digital venture called 7egend. The world’s richest footballer has alluded to the project on his on social channels, with the news being reported by both Portugal’s Eco news title and TechCrunch. The move will apparently see Thing Pink, which has offices in Lisbon and Oporto, rebrand to 7egend. The business is thought to be evolving the services it offers, with plans in the pipeline to start producing its own stand-alone tech products. TechCrunch claims that Ronaldo has Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton On the heels of Pride Month this past June, there is still a feeling among LGBTQ+ Americans they are at risk of losing hard-fought social and legal gains. According to the Human Rights Campaign, in its annual HRC Buyers’ Guide, positive portrayals of LGBTQ+ individuals can send a powerful message of inclusion to a group that is brand saavy and tend to be young, and are increasingly “hetero- sexual flexible” indicating an affinity with LGBTQ+ themes and lifestyles. The survey notes that brands can reach this community by both enforcing non-discrimination policies and procedures within Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton On the heels of Pride Month this past June, there is still a feeling among LGBTQ+ Americans they are at risk of losing hard-fought social and legal gains. According to the Human Rights Campaign, in its annual HRC Buyers’ Guide, positive portrayals of LGBTQ+ individuals can send a powerful message of inclusion to a group that is brand saavy and tend to be young, and are increasingly “hetero- sexual flexible” indicating an affinity with LGBTQ+ themes and lifestyles. The survey notes that brands can reach this community by both enforcing non-discrimination policies and procedures within Read full story › Source: The Drum...
Read MoreBy Elizabeth Koenig A quick glance through #tonedeaf on Twitter reveals example after example of celebrities, politicians and brands getting slammed for tasteless decisions that clearly do not consider the larger context – something of a bad optics shame machine. There is even a quite macabre episode of Netflix‘s Black Mirror covering the topic. For better or worse, social media has given a prominent voice to these judgments. Regardless of the size of the brand you manage, embracing cultural awareness on a global level and adding someone with a background in social science – an anthropologist or sociologist – to Read full story › Source: The Drum...
Read More
Industry News