Posts made in July, 2017

on Jul 27, 2017

By Katie Deighton Royal Mail, the brand usually associated with relatively chirpy TV advertising, has taken an uncharacteristically intense turn in its latest spot to highlight the dangers of identity fraud. M&C Saatchi’s ‘Heist’ is set in a busy bank that comes under attack from armed robbers. Bank staff and customers offer them cash straight away, but the rogues in balaclavas tell them: “We don’t want your money.” Instead they demand victims to give up their details, including date of birth, address and the names of their children. As one raider coerces the information out of the hostages, another types it all into Read full story › Source: The Drum...

on Jul 27, 2017

By John McCarthy Asbolut vodka is celebrating the decriminalisation of homosexuality in the UK 50 years ago as it looks to influence 72 other countries to follow suit. The brand, which is fully behind LGBTQ+ causes as part of its purpose led marketing strategy, has created evocative posters to mark the 50th anniversary of the Sexual Offences Act being amended; legislation that partially decriminalised – but didn’t pardon – homosexual acts. Photographer Sam Bradley captured same-sex kisses to underline that the action is still illegal in some 72 countries. On the ‘Kiss With Pride’ campaign, created by BBH in conjunction with Stonewall, Read full story › Source: The Drum...

on Jul 27, 2017

By Shawn Lim Sport England‘s successful This Girl Can campaign will make its international debut after the non-departmental public body entered into a partnership with VicHealth, the world-first health promotion based in Victoria, Australia. This Girl Can campaign, which was funded by The National Lottery, was the first to feature real women exercising in mass advertising, through telling the unedited story of women of all shapes, sizes, ages, and a range of diversities being active and playing sport. Since 2015, the campaign has featured women who are typically not represented in media. The women shown being active in the adverts Read full story › Source: The Drum...

on Jul 27, 2017

By Danielle Gibson Abby Carvosso has an impressive two decades of experience working with Bauer Media. Starting in 1997, for the then EMAP plc’s launch of Red Magazine, she has held a variety of roles with the company. In 2005, she became the launch publisher of Grazia and since then, she has published various magazines, leading their magazine and digital sales teams. In 2011, Carvosso became the group managing director in Bauer Media’s London magazine business, responsible for influential magazine brands such as heat, Empire, Grazia and Mojo. In this role she launched The Debrief, Bauer’s first digital-only brand. Currently the group managing Read full story › Source: The Drum...

on Jul 27, 2017

By Laurie Fullerton Offline and marketing events have always been a way for B2B companies to effectively reach and communicate with clients and prospects. A report released by eMarketer on B2B Event Marketing 2017 found that “even with the rise of more measurable digital marketing tactics, trade and marketing events continue to be a major avenue for building relationships, influencing attendees and sharing industry thought leadership,” said analyst Jillian Ryan and author of the new report. The report showcased how offline interactions can influence the path to purchase, while an offline event technology stack can bridge that divide. “Events are often a black Read full story › Source: The Drum...