Posts made in July, 2017

on Jul 27, 2017

By Danielle Gibson Marketing really can change the world, so back for 2017 is Do It Day, and this time The Drum are on a mission to destigmatise mental health. This year, Do It Day will start with a hack session in London, New York and Singapore bringing together marketers from brands, agencies, tech companies, publishing companies and anyone who loves ideas on Tuesday 10 October, World Mental Health Day, to devise a strategy around mental health. Gordon Young, co-founder and editor-in-chief, The Drum said: “The Drum really does believe marketing can change the world and this is our chance to prove it. Read full story › Source: The Drum...

on Jul 27, 2017

By Naomi Taylor Nimbletank has appointed Robbie Davies to creative director of the mobile transformation agency. Davies will guide and oversee the agency’s growth in customer experience transformation. He will be building on the already highly successful creative design teams accomplishments, helping to shape the future of customer experience across new emerging platforms. Davies has a track record in crafting beautiful pixels that work in harmony with a new generation of customers, clients and brands. He has an extensive and varied creative background, having worked in the industry for twelve years with Nike, HSBC, MTV, M&S, Read full story › Source: The Drum...

on Jul 27, 2017

By John Glenday RBH Creative Communications have emerged as the last man standing in a four-way competitive pitch by Stansted Airport to secure a new brand and creative lead agency. The London airport alighted on RBH to develop its multi-channel creative campaigns encompassing creative, advertising and content geared toward drawing customers, B2B and retail audiences to the airport. Fizz Bingham, digital partner at RBH, said: “We’re delighted to have been awarded this contract. London Stansted is one of the fastest growing airports in the UK, seeing 25 million passengers travelling through the terminal on an annual basis and flying to over 190 destinations. Read full story › Source: The Drum...

on Jul 27, 2017

By John McCarthy Deezer is celebrating diverse artists and creatives in its latest marketing campaign, ‘Dare to Discover’. The multi-part series kicks off following the life of ‘the Bearded Dame’ Harnaam Kaur. The 26-year-old Londoner tells tales of her development as a person while dealing with polycystic ovary syndrome which has resulted in her growing, and eventually embracing, facial hair. In the five-minute video from creative agency Attention Seekers, Harnaam touches down with musician friends, Jayana, Vic Santoro, Darius Vernon and Shadez The Misfit. Kaur said: “Music is very personal and it can mean something different to each and every person. You can Read full story › Source: The Drum...

on Jul 27, 2017

By Rebecca Stewart O2’s chief executive Mark Evans has admitted that the telecoms sector is not as loved by consumers as it should be – a challenge the brand’s chief marketing officer, Nina Bibby, believes O2 itself has managed to alleviate thanks in part to a focus on brand purpose. The firm’s parent company Telefónica has just unveiled a robust set of financial results for the most recent quarter of the year, with revenues up the UK by 2.6% year-on-year. However, speaking at a dinner on Wednesday evening, Evans outlined the challenges faced by the industry in instilling a sense of trust Read full story › Source: The Drum...