Posts made in July, 2017

on Jul 27, 2017

By Stephen Lepitak Diageo increased its marketing spend to £1.8bn during the most recent financial year, which helped it reach net sales of £12.1bn and achieve an operating profit of £3.6bn according to the company’s end-of-year figures. Reporting to 30 June 2017, the global alcohol brand distributor which owns the likes of Smirnoff, Guinness, Captain Morgan and Johnny Walker among its stable, increased its marketing spend by over £230m during the 12-month period from £1.5bn the previous year. As a result both net sales and operating profit increased by 15% and 25% respectively, changes partially Read full story › Source: The Drum...

on Jul 27, 2017

By John Glenday Technology focused brand experience agency Matmi has developed a custom app aimed exclusively at young children by taking their hand for a gentle introduction to the social media bear pit. DiaryZapp has been developed in conjunction with Noah Dance, a 10 year-old boy and his family to provide a safe space for children to record their daily lives, improve literacy and share their past times with others from their own homes. The app is designed to plug the long learning gap over the summer holidays, when children can lose as much as a third of recently Read full story › Source: The Drum...

on Jul 27, 2017

By John McCarthy Stoli Vodka has partnered with Universal to be the drink of choice for its James Bond-like femme fatale, Charlize Theron’s Atomic Blonde. While Bond’s touted many alcohol brands, in particular his ‘shaken, not stirred’ vodka Martini, Atomic Blonde will gain prominence as the tipple of choice for the secret agent, underlining how versatile the drink is in cocktails. The co-branded campaign will see the Stoli feature prominently in the movie, bolstered by a multimedia campaign running through August that encapsulates activity on TV, out of home, print, digital ads and social media. Furthermore, the studio has partnered with Pandora Read full story › Source: The Drum...

on Jul 27, 2017

By Shawn Lim Nikkei and the Financial Times today announced the creation of the Nikkei-FT Asia Pacific Combined Commercial Team, a joint salesforce to leverage their respective networks in the Asia Pacific region. Hiroko Hoshino, commercial director for Asia Pacific at the FT and Keith Makie, head of Nikkei-FT integrated solutions, will co-lead the team from their base in Tokyo. The team includes all FT advertising sales staff in Japan and Hong Kong, as well as select Nikkei advertising sales staff in Tokyo and Hong Kong. In Hong Kong, the salesforce will continue serving existing FT clients and will also oversee Nikkei Read full story › Source: The Drum...

on Jul 27, 2017

By Taruka Srivastav Amazon India has entered into a strategic alliance with Mondelez India, a part of Mondelēz International, to establish a virtual chocolate and sweet store. Mondelez aims to tap into the ecommerce market, providing an additional channel for consumers through the alliance, while Amazon.in aims to intensify its inventory. Mondelez has set ecommerce a core part of the business, even separating it from the marketing function after Bonin Bough left in 2016. Abhishek Ahluwalia, ecommerce lead at Mondelez India, said, “ecommerce is the fastest-growing channel for our business. As a successful e-commerce giant, Amazon.in is the Read full story › Source: The Drum...