By John Glenday A Shoreditch Jazz bar has struck a discordant note after publishing a job advert for ‘extremely attractive’ waiting staff, further stipulating that female applicants ‘must be comfortable wearing heels’. The advert, since pulled from employment website Reed.co.uk, drew predictable disdain from those who’d read it, with outrage at the brazen bias toward ‘physical attractiveness’ to land one of the £10-per-hour roles. This wasn’t before the ‘discriminatory‘ posting was widely disseminated on social media with people queuing up to slam the advert as being ‘unacceptable in every way’ with actress and equality campaigner Nicola Thorp pointing out Read full story › Source: The Drum...
Read MoreBy Katie Deighton Free diver Sofía Gómez Uribe is the star of Amsterdam Worldwide’s latest film for Asus, designed to promote the tech brand’s Transformer 3 Pro. Dubbed Ocean Heart, the two-minute shoppable spot sees the Colombian-born Gómez Uribe tell the story of her life in the water as she prepares for an 83 metre dive. This particular adventure into the deep is special, though – she’s kitted out in a custom made light suit that reflects her heartbeat. The suit is, naturally, powered by the Asus Transformer 3 Pro model. The resulting shots feature the diver travelling through the darkness of the ocean, Read full story › Source: The Drum...
Read MoreBy Ian Burrell It was graduation day at the University of Lincoln and the moment when student journalist Daniel Ionescu glanced down at his Facebook account and ingested news that set his mind on becoming a media owner. At the top of his feed was a story from The Guardian stating that for every job on the market there were 72 new graduates who might be interested in it. He determined to go it alone. Well, not quite alone. Among his fellow graduates was another journalist, Elizabeth Fish, and a web designer, Chris Brandrick. Between them, they had already created an online version of the Read full story › Source: The Drum...
Read MoreBy John Glenday IMAX Corporation has named JL Pomeroy as chief marketing officer, reporting directly to chief executive Richard Gelfond. The appointment will see the Canadian producer of large screen cameras and projection systems benefit from Pomeroy’s quarter century of experience as a senior marketing executive internationally. Pomeroy founded JumpLine Group, a brand activation agency with offices straddling New York, Los Angeles, San Francisco and London. It was here that she obtained her first taste of film and digital content after forming a division dedicated to the sector, BehindTheLine Productions. In a diverse career Pomeroy has also worked as a publisher, launching Front Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Although B2B marketers are increasingly reliant on marketing automation technology, consumer-oriented businesses increasingly see the need to adopt automation technology, despite the cost. According to eMarketer, whick cites recent data from agency Bold Digital and marketing tech firm SimilarTech, enterprise companies account for 41% of all brands using marketing automation worldwide in 2016 because business-to-consumer (B2C) sales cycles tend to be much shorter. However, B2C marketers are increasingly looking to automation, particularly in the internet and telecom space, which now accounts for almost ten per cent of those using automation. Other industries using marketing automation Read full story › Source: The Drum...
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