By John Glenday ITV seems likely to pass on the pain of declining advertising revenues to cable television providers amidst reports that it is to hit Virgin Media with a large bill in order for it to carry its main ITV channel, with the implicit threat that the channel could be taken off air if Virgin refuses to pay up. The broadcaster is predicted to make its move next week once an existing copyright exemption law granting Virgin Media the right to carry its public service channel for free expires, dovetailed with a planned renegotiation of a pre-existing Read full story › Source: The Drum...
Read MoreBy Robin Bonn Given that agency mergers and acquisitions (M&As) often fail to deliver, would remembering some basic principles make success more likely? Disciplines are certainly blurring, most obviously in the bunfight-cum-love-in between consultants, service designers and ad agencies. So it’s hardly surprising mergers and acquisitions are all the rage. Most of it pivots on Accenture’s hoovering spree – from their most recent purchase, Aussie hotshop The Monkeys, to speculation that Deloitte might fight back by snaffling Engine Group, having already bought Market Gravity. We’ve also seen Lucky Generals get into Read full story › Source: The Drum...
Read MoreBy Shawn Lim Amazon officially announced its arrival in Singapore and the Southeast Asia region on Thursday by launching Prime Now, which offers free two-hour delivery orders of S$40 or more. After months of speculation of the ecommerce giant’s plans to launch in SEA, the rumors intensified on Wednesday when sponsored posts appeared on prominent Singapore influencers’ Instagram page. Customers can order a wide-range of items from eggs to cold beer, as well as local favorites like Tiger Balm, Milo, Scotch-Brite and MamyPoko diapers. Aarif Nakhooda, director of Prime Now Asia-Pacific said: “We are excited to introduce the busy people in Read full story › Source: The Drum...
Read MoreBy Haley Velasco Ford is taking its Fiesta model – the UK’s best-selling car – to billboards. Those who have shared or engaged with content online relevant to Ford’s campaign will be able to see the digital billboard thanks to an effort between Ford, Mindshare, RadiumOne and Primesight. By targeting people through their location and content sharing behavior, the Fiesta will reach people who would be more likely to be interested in it. “We were drawn to this opportunity with Primesight and RadiumOne as it allows us to combine our OOH [out-of-home] and mobile campaigns by Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Rakuten this month announced it would be expanding its commitment to Asia Pacific by growing its operations in Singapore. The ecommerce and advertising services from ecommerce players, such as Rakuten, are set for heavy competition in Singapore as Amazon has finally launched its consumer-facing business, such as Amazon Prime, into Singapore (and eventually wider Southeast Asia). It is little wonder businesses such as Rakuten are bolstering their offerings. Asia Pacific managing director Anthony Capano said that, to differentiate, the company would be focusing on transparency, technology investment and global reach and the growth of the Singapore would help boost these Read full story › Source: The Drum...
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