Posts made in July, 2017

on Jul 27, 2017

By Katie Deighton Public artist Martin Firrell will take over billboards across England and Wales from today (27 July) to mark the 50th anniversary of the 1967 Sexual Offences Act, which legalised sexual relationships between gay and bisexual men in England and Wales for the first time. As part of Firrell’s wider Remember 1967 campaign, digital billboards owned by Clear Channel and Primesight will go live with creative representing key ideas from the original gay liberation movement, namely the specific demands of its 1960s activists. The posters, which will be held in the out of home companies’ inventories for a month, include slogans such as: Read full story › Source: The Drum...

on Jul 27, 2017

By Shawn Lim The long-awaited official arrival of ecommerce giant Amazon into Singapore and Southeast Asia (SEA), initially planned for Q1 2017, has been shouted from the rooftops, but can it gain a foothold in a region where Alibaba already dominates? After launching Prime Video in Singapore in 2016, Amazon today announced the availability of Prime Now, which aims to deliver orders to doorsteps within two hours, after officially unveiling its Prime Now facility at Mapletree Logistics Hub and announcing details of its delivery services in the country. Alibaba meanwhile, prepared for the arrival of the Seattle-based company by buying a Read full story › Source: The Drum...

on Jul 27, 2017

By Taruka Srivastav Dentsu Aegis Network is intensifying its APAC growth. After inking a group-level partnership with the Interactive Advertising Bureau (IAB) of Singapore, it has acquired Sokrati, a data-driven performance marketing business in India. Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said, “India is the fastest growing large economy in the world. It is on track for 400 million smartphone users, making it second only to China, and has emerged as a major ecommerce market.” The acquisition allows Dentsu Aegis Network to continue to roll out the Merkle brand in Asia Pacific, after it acquired the Read full story › Source: The Drum...

on Jul 27, 2017

By Shawn Lim The adtech space in Japan is becoming more competitive as companies like Drawbridge, SpotX and Liftoff have either announced partnerships with Japanese companies to enter the market or their own arrival in Japan in recent days. Drawbridge, a company that builds cross-device advertising platforms, started the ball rolling when it announced on 17 July it is entering the Japanese market through a partnership with Mitsui, one of the largest companies in Japan. The partnership will see Mitsui become the commercial distributor of Drawbridge’s Connected Consumer Graph, enabling local brands and enterprises to leverage the company’s identity Read full story › Source: The Drum...

on Jul 27, 2017

By Shawn Lim DDB has announced the appointment of David Shaw as chief strategy officer to head its brand consulting and planning divisions in Singapore. Shaw was a copywriter and creative head at Saatchi, JWT and BBDO in Singapore and Canada, before co-founding a challenger brand consulting practice trained by and aligned with Adam Morgan of ‘EatBigFish’. The Singaporean, who had three different stints with JWT in Canada and Singapore, will be reunited with former JWT colleagues Neil Johnson (creative chairman), Chris Chiu (chief creative officer), Joel Chin, Chris Lim and Chew Ping Nan (creative group heads) at DDB. “I’ve been a fan of Read full story › Source: The Drum...