Posts made in July, 2017

on Jul 27, 2017

By Charlotte McEleny Lingerie brand Triumph says it will focus its spend more towards digital channels as its target audience, which is getting younger, spend more time online. The decision to start looking at shifting budgets online came as Triumph realised its younger audience was spending the majority of its time online, despite still preferring to shop offline. Sheryl Wong, commercial director at Triumph in Southeast Asia, said, “Although most Triumph sales still happen in-store where our customers can get advice and help from our staff, the audience’s time spent with media is now almost entirely digital – and especially on mobile devices. Read full story › Source: The Drum...

on Jul 26, 2017

By Stephen Lepitak With total UK TV advertising spend having dropped for the first time in eight years, advertising in the UK grew at its slowest rate for four years — at 1.3% during the first quarter of this year — according to the latest Advertising Association/Warc Expenditure Report. This was the 15th consecutive quarter of growth, reaching £5.318m, although TV advertising spend was found to be down by 6.2%, the first fall since 2009. Just yesterday, ITV reported external revenue was down by 3% during its first half year, unaided by the 8% decline in net advertising revenue. According to the report, Read full story › Source: The Drum...

on Jul 26, 2017

By Stephen Lepitak With total UK TV advertising spend having dropped for the first time in eight years, advertising in the UK grew at its slowest rate for four years — at 1.3% during the first quarter of this year — according to the latest Advertising Association/Warc Expenditure Report. This was the 15th consecutive quarter of growth, reaching £5.318m, although TV advertising spend was found to be down by 6.2%, the first fall since 2009. Just yesterday, ITV reported external revenue was down by 3% during its first half year, unaided by the 8% decline in net advertising revenue. According to the report, Read full story › Source: The Drum...

on Jul 26, 2017

By Doug Zanger The story of Princess Diana played out daily in front of the world’s eyes. In chapter after chapter, the curiosity and fascination with Diana and The Royal Family was insatiable. Even today, with the recent release of the HBO documentary Diana, Our Mother: Her Life and Legacy, the world continues to satiate its hunger for The People’s Princess. Legendary journalist and editor Tina Brown CBE, very much had a seat in the front row. The Diana Chronicles marked a well-received, indelible moment in understanding the complexities of Diana and the world’s relationship with her — especially as Read full story › Source: The Drum...

on Jul 26, 2017

Despite earlier warnings of a potential slowdown in ad spend, Facebook’s revenue growth remains in rude health, with the social network posting revenues of $9.3bn for the three months to June 30. This is based on the back of continued strong advertiser demand for reach users on their mobile phone, such ad spend now make up 87% of Facebook’s total revenue. The numbers were released earlier today (July 26) and represent a 45% year-over-year rise, with the company experiencing a 47% annual increase in ad spend ($9.16bn) plus payments revenues of $157m (although this was down compared to $197m during Read full story › Source: The Drum...