By Kyle O'Brien Many people, even the most hardcore sneakerheads, might not have noticed the change in the Converse logo. But Nike, which owns Converse, recently rolled out a new logo for the shoe company that gives a big nod to its heritage. The redesigned mark, which is currently on the Converse website and has been in some marketing materials, owes a ton to the brand’s history, using elements of older logos in making a new, yet quite familiar, new mark. The company used to use a wordmark, with the iconic Converse star in the middle of the ‘O.’ The star is still part of Read full story › Source: The Drum...
Read MoreBy Minda Smiley WPP has announced that the holding company has invested in Within, a virtual and augmented reality company with offices in LA and San Francisco. According to WPP, the investment is part of its “strategy of focusing on three key areas that differentiate the Group’s offerings to clients: technology, data and content.” The investment comes on the heels of others made by WPP. Earlier this year, it invested in New York-based 88rising, a digital media company that creates content catered towards Asian millennials. The company has also recently invested in Uproxx Media, Refinery29, Mitú and Mic. Within was Read full story › Source: The Drum...
Read MoreBy Robin Bonn Given that agency mergers and acquisitions (M&As) often fail to deliver, would remembering some basic principles make success more likely? Disciplines are certainly blurring, most obviously in the bunfight-cum-love-in between consultants, service designers and ad agencies. So it’s hardly surprising mergers and acquisitions are all the rage. Most of it pivots on Accenture’s hoovering spree – from their most recent purchase, Aussie hotshop The Monkeys, to speculation that Deloitte might fight back by snaffling Engine Group, having already bought Market Gravity. We’ve also seen Lucky Generals get into Read full story › Source: The Drum...
Read MoreBy Minda Smiley P&G has rolled out a moving video that centers around “the talk,” the discussion that black parents often have to have with their children to warn them about the prejudice and bias they may face because of the color of their skin. The two-minute video, titled ‘The Talk,’ features different scenarios where parents have these conversations with their kids. The film purposely spans generations to illustrate the point that this is something that black families have had to deal with for quite some time. At one point, a mother tells her young son that “there are some people who think that Read full story › Source: The Drum...
Read MoreBy Michael Feeley Vodafone UK has launched a microsite, Vodafone Labs, to showcase the company’s latest technological innovations and act as a platform for attracting new talent to the telecom company’s digital team. Visitors to the Vodafone Labs site can explore cutting-edge Vodafone initiatives including TOBi, the first live chatbot in UK telecoms, and new voice authentication services which are being tested using Amazon’s Alexa. For prospective candidates, the site offers an introduction to the digital team, alongside details of current vacancies. Jon Davies, head of digital at Vodafone UK, said: “The content and messages on our new site represent our Read full story › Source: The Drum...
Read More
Industry News
