Posts made in July, 2017

on Jul 26, 2017

By Kyle O'Brien Welcome to The Drum’s US Creative Works in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives you, the reader, the chance to decide which work we feature as our US ‘Creative Work of the Week.’ For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the Read full story › Source: The Drum...

on Jul 26, 2017

By John McCarthy The Drum speaks to the creatives behind the digital resurrections of Audrey Hepburn and Bruce Lee to learn whether dead icons can serve as a feasible replacement for wayward influencers and dull brand ambassadors. Can our very essence be bottled and reproduced by a visual effects lab after we die? It is a notion entertainment houses and agencies are rallying behind in the hope the deceased personalities that helped form our cultural heritage will bring to the bank brand recognition and that neurological opiate, nostalgia. While the Grim Reaper embarked on an apparent cull of beloved stars too long to list Read full story › Source: The Drum...

on Jul 26, 2017

By The Drum This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. Loading… Vogue British Vogue has been enlisting fashion industry members as contributors in the run up to new editor Edward Enninful officially joining the publisher on 1 August. At the beginning of July the fashion magazine named supermodels Naomi Campbell and Kate Moss, and filmmaker Steve McQueen, as contributing editors, as well as luring back former Vogue creative director Grace Coddington as a contributor. This week it named makeup Read full story › Source: The Drum...

on Jul 26, 2017

By The Drum This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. Loading… Vogue British Vogue has been enlisting fashion industry members as contributors in the run up to new editor Edward Enninful officially joining the publisher on 1 August. At the beginning of July the fashion magazine named supermodels Naomi Campbell and Kate Moss, and filmmaker Steve McQueen, as contributing editors, as well as luring back former Vogue creative director Grace Coddington as a contributor. This week it named makeup Read full story › Source: The Drum...

on Jul 26, 2017

By Ayesha Salim WPP’s boss Sir Martin Sorrell once said, “the definition of creativity needs to change” but how? At YouTube’s Space in London, video content producer WatchMojo, in association with The Drum, gathered inspirational speakers from various companies to talk about how marketers can learn from their experiences and unique approaches to content. With data on the rise and marketers experimenting with new ways of reaching consumers, where does creativity fit in and what does being creative actually mean? Below are the main highlights of the day. Want to be more creative? Embrace your inner child In his talk on why the Read full story › Source: The Drum...