By Taruka Srivastav Wieden and Kennedy Delhi, fresh from a Cannes success in which they won a Bronze for Nike’s Da Da Ding campaign, will now be managing Budweiser and Haywards 5000. As part of the partnership, Wieden and Kennedy Delhi will be responsible for the marketing strategy and creative for both the brands. Kartikeya Sharma, marketing director, AB InBev said, “The Indian market is growing rapidly amongst other Budweiser global markets, and Wieden’s drive, energy and expertise completely matches ours at this point. Combined with their creative excellence, we can only look forward Read full story › Source: The Drum...
Read MoreBy John Glenday The Guardian and News Corp may be unlikely suitors, but all is fair in love and war as it seems as both parties embrace in a new alliance, despite routinely hacking lumps out of each other in their respective editorials. Sensing a ‘big opportunity’ both newspaper groups are to set aside their differences to create a joint commercial sales operation, despite the withdrawal of Telegraph Media Group which has followed the Daily Mail and Trinity Mirror out the exit door. Their departure leaves Rupert Murdoch’s News Corp and The Guardian Read full story › Source: The Drum...
Read MoreBy Christopher Godfree It appears that a team of marketing geniuses have just cooked up the most hyperbolic fight in the history of combat sports. A man who has never fought a professional boxing match in his life has managed to goad Floyd Mayweather, one of the greatest boxers of all time, out of retirement. In one month from now, Mayweather, whose unbeaten record stands at 49-0, is stepping back into the ring to fight mixed martial arts (MMA) superstar Conor McGregor in Las Vegas. A few years back this would have been unimaginable. But a few years ago no one had Read full story › Source: The Drum...
Read MoreBy Leigh Ireland This month, Spotify.Me grabbed me by the narcissism. A microsite that analyses user information to assert insights and trends. A bit of clever algorithm development, some basic but effective data visualisation and there you have it – sharable, personalised content. Me? I am what I stream, according to Spotify. Listen most around 10:00am? Sounds about right, don’t tell the MD. Primarily six genres but nothing chilled? Life on the edge, baby. Top artists: The Smiths and Kendrick Lamar? Confused but predictable, obviously. And there’s that warm feeling. A bit like Spotify knows me. A brand that wants to understand me. I Read full story › Source: The Drum...
Read MoreBy Lisa Lacy Professional network LinkedIn is launching LinkedIn Website Demographics, a reporting tool that pulls professional data from LinkedIn’s 500 million members so marketers can see what types of professionals are coming to their websites. This, in turn, lets brands develop better targeting and content for [their] campaigns, according to LinkedIn. Featuring an ‘easy-to-read interface’ under a new tab at the top of LinkedIn’s Campaign Manager tool, Website Demographics lets users filter their site visitors by eight professional dimensions, including: Job title Industry Job seniority Job function Company Company size Location And country According to Sudeep Cherian, director of global product marketing at LinkedIn Marketing Solutions, this is the first Read full story › Source: The Drum...
Read More
Industry News