Posts made in July, 2017

on Jul 26, 2017

By Shawn Lim MullenLowe Group Japan has today launched Tokyo 20XX, a cultural insights specialism that is aimed at working with brands to positively impact the city’s creative communities. The project was created from MullenLowe Group Japan’s commitment to cultural scenes and communities, and one that aims to collaborate with existing and potential brands that are keen develop culture in the city of Tokyo. It builds upon the agency’s existing insight-driven approach, but goes beyond typical agency boundaries in its aim to shed light on the specific concerns, sensitivities and nuances of the city’s various cultural ecosystems and the creators Read full story › Source: The Drum...

on Jul 26, 2017

By Shawn Lim MullenLowe Group Japan has today launched Tokyo 20XX, a cultural insights specialism that is aimed at working with brands to positively impact the city’s creative communities. The project was created from MullenLowe Group Japan’s commitment to cultural scenes and communities, and one that aims to collaborate with existing and potential brands that are keen develop culture in the city of Tokyo. It builds upon the agency’s existing insight-driven approach, but goes beyond typical agency boundaries in its aim to shed light on the specific concerns, sensitivities and nuances of the city’s various cultural ecosystems and the creators Read full story › Source: The Drum...

on Jul 26, 2017

By Rebecca Stewart The Advertising Standards Authority (ASA) has cleared an ad from a vegan campaign group which claims that ‘humane milk is a myth’, despite complaints from the dairy industry that it is “misleading”. Go Vegan World took out a national newspaper ad in February which showed an image of a cow behind barbed wire. The ad’s strapline read: ‘Humane milk is a myth. Don’t buy it,’ while other accompanying text stated that female cows ‘still bloody from birth’ are separated from their calves who were forced to drink milk from rubber udders ‘all because humans take their milk.’ The watchdog said Read full story › Source: The Drum...

on Jul 26, 2017

By Rebecca Stewart Jody Orsborn was working for an LA music production company when the idea came to her to set up The Backscratchers. Founded in 2012, her agency connects brands and marketers with a network of freelancers and creatives on a project-by-project basis. Now, in an industry that’s increasingly turning to consolidation to combat the fragmentation of the agency landscape, her simple idea is gaining momentum – attracting business from the likes of Unilever, Google and Spotify. When Orsborn was head of marketing at Squeak E. Clean Productions she says she would be tasked with doing a little bit of everything: Read full story › Source: The Drum...

on Jul 26, 2017

By Katie Deighton For all the progress made by certain factions, it sometimes feels like the marketing industry is repeatedly stuck in traffic on the road to diversity. For every panel at every conference there’s an opinion column, or tweet, or trade press editorial lamenting that talk is cheap and action is non-existent. This same argument goes on year after year; all the while, women continue to drop out of the industry before they begin in it, black people don’t enter it, and anyone with a minority status isn’t represented by it very well at all. Against this background, meeting Getty Images‘ visual Read full story › Source: The Drum...