Posts made in July, 2017

on Jul 26, 2017

By Thomas O'Neill What possesses someone to invent a contraption that prints off every one of Trump’s tweets, just to set them on fire? Or to build a machine that draws penises? And what moves such a person to up sticks and relocate half way across the world, from Portland to Amsterdam? David Neevel has always been a tinkerer. Advertising for him came later in life when he was accepted on to Wieden+Kennedy‘s WK12 program (an experimental advertising school housed in its Portland office that has its equivalent in The Kennedys program in Amsterdam). Fittingly, his application consisted of a hacked-together electronic music Read full story › Source: The Drum...

on Jul 26, 2017

By Doug Zanger Browsing through the work of Portland’s HouseSpecial can become a walk through a creative candy shop — starting with (pun kind of intended) iconic creativity for M&M’s, including the well-received Candyman spot featuring Aloe Blacc and Zedd. Throw in Planters, Chipotle, Kellogg’s, Comcast, Starbucks, Allstate and others and you have a CG, stop motion, 2D wonderland. Started as Laika/house, the ad arm of Laika Studios outside of Portland, founded by Nike‘s Phil Knight, the company was spun off in 2014 as an independent Read full story › Source: The Drum...

on Jul 26, 2017

By Shawn Lim Speculation about ecommerce giant Amazon‘s long-rumored expansion into Southeast Asia is gathering pace after prominent Singaporean Instagram users posted sponsored teaser posts over the last couple of days, as reported by TechCrunch. A little birdie dropped this package off for me today with #DONTSAYBOJIO on the label. Any guesses who it might be from?? . . #sponsored A post shared by Charmaine Seah-Ong (@eleventhour) on Jul 22, 2017 at 1:31am PDT Isn’t this the best kind of care package ever? Imagine my joy and Read full story › Source: The Drum...

on Jul 26, 2017

By Bennett D. Bennett How does a small, independent agency find a way to maneuver in an industry filled with behemoths? If you ask 22squared chairman and CEO Richard Ward, it’s all about having a start-up mindset. Ward started his career at FCB‘s San Francisco office back over 40 years ago, an 18-year trek that culminated in him becoming executive vice president, managing director. Perfect timing: the dot-com age was just beginning and looking for people with advertising experience. In 1995, he switched to the digital world and joined Infoseek as their director of global advertising. Then, after 6 Read full story › Source: The Drum...

on Jul 26, 2017

By Shawn Lim Visa released its Consumer Payment Attitudes Survey 2016 last week, which showed a large majority of Singaporeans embracing device-initiated payments, such as on demand services and peer-to-peer payments. Close to two thirds of Singaporeans have used on demand services for transportation, meal delivery and groceries delivery, based on the study, while seven in 10 respondents are aware of such options and one in four respondents are already using peer-to-peer services to split a bill after a meal. While the findings are somewhat expected, given the rise of mobile technology, what may come as a surprise to many is that the Read full story › Source: The Drum...