Posts made in July, 2017

on Jul 25, 2017

By Charlotte McEleny Prove success, don’t use jargon and don’t brag are just three tips from judges of the upcoming Drum Digital Trading Awards Asia Pacific. With the deadline for submitting entries for The Drum Digital Trading Awards Asia Pacific fast approaching, The Drum asked three of the judges what would catch thier eye and what to avoid. The entry deadline is 28 July 2017, with the judging taking place at the end of August. To find out more about entering and to download and entry pack, visit The Drum Digital Trading Awards Asia Pacific website. On the panel was Blis managing director Read full story › Source: The Drum...

on Jul 25, 2017

By Jennifer Faull WPP’s The&Partnership has tapped Havas global creative director Andre Moreira to lead the creative output for Team Toyota, the network set up on the back of the £240m business moving to the agency last year. The agency group set up the dedicated division inside Toyota office last year, having set up the same model for News UK and TalkTalk. It saw the company’s creative, media, digital, content and data analytics for the Toyota brand and Lexus consolidated across 16 European markets. Joining as executive creative director, Moreira will oversee the creative development of all The&Partnership’s work for Toyota, Read full story › Source: The Drum...

on Jul 25, 2017

By Rebecca Stewart Despite facing a €2.4bn antitrust fine from the EU, a scathing expose on making money from terrorism content, and an enquiry into tax avoidance, Google has claimed the top spot in YouGov’s first ever brand health rankings. Fighting off stiff competition from the likes of Adidas, Facebook and Amazon, the study – which measured the customer perception of firms across several metrics including quality, reputation and value – found Google performed best across the board, with sister company YouTube clocking in at second place. Tech brands largely dominated the list, with Facebook coming in third, Read full story › Source: The Drum...

on Jul 25, 2017

By Sean Larkin Marketo‘s marketing team has spent the last few hours in ‘crisis comms mode’ after it emerged that it has forgotten to renew its web domain, sparking a social media furor, with the clock still counting on its outage time. Earlier today (July 25) it emerged that Marketo users were experiencing trouble with logging on to its website, which helps them use the marketing automation software to engage with their own customer bases, with #marketo soon trending online. The vast majority of the sentiment was of a mocking nature, with many highlighting the irony of Marketo’s self-professed excellence in customer support, Read full story › Source: The Drum...

on Jul 25, 2017

By Minda Smiley New York-based creative and tech agency Narrative has been acquired by Will Packer Media, a newly launched production and branded content company that counts Discovery Communications and Universal Pictures as investors. Producer Will Packer, whose movies include ‘The Wedding Ringer,’ ‘Stomp the Yard’ and the recent hit ‘Girls Trip,’ is serving as chief executive of Will Packer Media, which will specialize in producing scripted and unscripted series across television and digital platforms. The newly formed entity also plans to build a “consumer-facing digital destination” that will offer up short-form content for younger audiences. With the Read full story › Source: The Drum...