Posts made in July, 2017

on Jul 25, 2017

By Richard J. Hillgrove VI Häagen-Dazs’ marketers may have cooled their hot and sexy ad campaigns, but they’re missing a trick if ITV2’s Love Island is anything to go by. This sun ‘n’ sex reality show has been the surprise hit of the summer and its soar-away success suggests only one thing. Millions of us like it hot. The hotter the better, in fact. But we shouldn’t be surprised. Sex always has, and always will, sell. It’s how you package it that’s changed. For many, Love Island is a guilty pleasure, adored by young and old across the class divide, just like ice cream. Even the critics Read full story › Source: The Drum...

on Jul 25, 2017

By Jessica Davis Benenden Hospital has selected design agency Ifour to revolutionise its image through marketing. Ifour will work closely with the hospital’s marketing team to deliver creative advertising – this will cover a range of areas from artwork for print publications to the creation of digital concepts and content and brand workshops. The hospital, which caters for private patients, members of Benenden, and NHS patients throught the e-referral scheme, hopes the creative partnership will see the completion and opening of the redeveloped hospital positioning it as a key destination in the South East for private health treatments and services. Xanthe Newman, marketing Read full story › Source: The Drum...

on Jul 25, 2017

By Ronan Shields Outbrain has today (July 25) announced the purchase of Zemanta, a demand-side platform (DSP) specializing in native ad formats as the content-sharing network seeks to build out a full-stack offering, just weeks after it confirmed a round of lay-offs. Financial details of the transaction were not publicly disclosed, but a release announcing the deal claimed that Zemanta’s One Native DSP will continue to operate as a standalone product after the acquisition, with its new status within the Outbrain-fold enabling it to accelerate its expansion program, with both parties having integrated their platforms since 2016. Both outfits are headquartered in New Read full story › Source: The Drum...

on Jul 25, 2017

By Josh Krichefski ‘Blow smoke in her face and she’ll follow you anywhere,’ Believe it or not, that was once an accepted advertising slogan. Thankfully, not something you’re likely to see in 2017 – but in the 1950s, this was cigarette brand Tipalet’s message – and its tone was nothing out of the ordinary. During that period, most professional jobs were largely closed off to women and they faced pressures to stay at home away from work. But a lot has changed in the world of women’s rights, equality and inclusion in our politics, society and culture – it’s entirely unrecognisable from 65 Read full story › Source: The Drum...

on Jul 25, 2017

By Laurie Fullerton The global analytics and technology company Media iQ today announced the appointment of Rebecca Mahony as chief marketing officer (CMO). Media iQ also announced the relocation of COO Paul Silver to New York from its London headquarters. Mahony, who will also be joining the board as the company’s first female board member is tasked with developing and establishing Media IQ’s brand identity along with an ongoing focus on the customer journey. She was most recently part of the leadership team at Teads, where she was responsible for the company’s marketing, communication and publicity initiatives across EMEA, the Americas, and Read full story › Source: The Drum...