Posts made in July, 2017

on Jul 31, 2017

By Robyn Darbyshire It’s not often that The Drum’s journalists actually feature in ads, least of all ones that involve nudity. But when the editorial team was offered two days out of the office, skinny dipping in a secluded retreat in rural Spain with 99 strangers for a drinks ad, weirdly nobody seemed keen. “Alright then,” I shrugged. A few days later I received a call from the agency to explain the details: 100 women would be jumping into the water for the Feel Good drinks brand, there would be a female director, it would be very tasteful and The Drum would get Read full story › Source: The Drum...

on Jul 31, 2017

By Rebecca Stewart Domino’s has enabled voice-activated Amazon Echo ordering in the UK, meaning customers can now have a pizza delivered without lifting a finger. Users can ask Alexa via the Echo or Dot devices to ‘launch Domino’s‘, which will then put then in contact with the pizza brand’s AI personality Dom who will respond to their queries in a fun way – reflecting the brand’s own tone of voice. Customers using the Amazon Echo or Dot to place orders must have enabled an Easy Order profile within the brand’s app, which saves customers’ favourite orders so Read full story › Source: The Drum...

on Jul 31, 2017

By Stephen Lepitak Adtech and martech merger and acquisition deals reached record levels during the first three months of 2017 with 115 completed. According to Results International, the first quarter of the year saw major deals such as the acquisition of Teads by Netherlands outfit Altice, thought to be worth in the region of $300m. In February, meanwhile, Amobee purchased data management platform Turn for around $310m – both deals were particularly notable amid record activity in the space. Spotify was also busy with two deals completed during the initial months Read full story › Source: The Drum...

on Jul 31, 2017

By Samantha Noble Thanks to the ever-evolving landscape of paid media in retail, you’ll need a robust strategy in place utilising best practice – otherwise, you’ll fall behind. To develop a strong paid media strategy in the e-commerce space, it helps to take a look back at what has shaped the landscape so far and look forward to future trends. Over the last 12 months, we’ve seen exciting new features come to the various paid media platforms: features that should be integrated into your paid media strategy to help with a good return on investment. Looking back, it’s clear to see how diverse and intelligent ads Read full story › Source: The Drum...

on Jul 31, 2017

By Samuel Scott If your target market segment is ‘millennials’ or ‘baby boomers’ or any general demographic, you are doing it wrong. So I was leaving work one day and walking to the bus stop when I saw a group of teenagers enjoying their after-school high jinx in a nearby Tel Aviv park. The boys had combed-back haircuts and large, metallic sunglasses. The girls were wearing halter tops and mom jeans with large holes. I felt that I had left the office and entered a Bananarama video from 1986. My fascination was half appreciation (“The kids are wearing what we wore!”) and half amusement (“Ha! Mom Read full story › Source: The Drum...