By Stephen Lepitak The latest KFC advertising campaign has sparked over 350 complaints to the Advertising Standards Authority (ASA) although the watchdog has yet to decide whether to investigate the issue. The ASA noted that at the time of writing there were 356 complaints, however it is expected the number could pass 400 before it makes a decision, possibly this week, as to whether to look into claims that ‘The Whole Chicken’ campaign was ‘distressing’ and ‘misleading’. It has been reported that some complaints about the use of the phrase ‘the whole chicken’ were misleading as not all of the chicken was used Read full story › Source: The Drum...
Read MoreBy Diane Young The new business pitch is imminent. Having spent time considering the needs of the prospective client, you believe that price will be one of their key decision criteria. So where do you nail your price? Trim your rates to secure the business or stick to your guns with the higher rate you actually think you’re worth? Many agencies quietly admit to using a ‘price-creep’ strategy as a third way. As strategies go, it’s a basic one: put in a cheap price now and then add more services later to boost the revenue once the relationship is underway. There’s no doubt that Read full story › Source: The Drum...
Read MoreBy John Glenday The Metropolitan Police have enlisted the services of a trio of cartoon cats in a bid to warn Londoners of the threat posed by cycling thieves to the smartphones in their pockets. Designed to communicate the threat without sparking fear the #CopCat push employs cat puns to create a more memorable impact, urging citizens to ‘Purr-tect’ your phone by going ‘hands fur-ee’ through the depiction of tabby bobbies nabbing a feline felon. The change in approach from more traditional scare-tactics is the brainchild of the Universities’ Police Science Institute, which has trialed the fresh approach across Read full story › Source: The Drum...
Read MoreBy Katie Deighton Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 7 August. For project information, credits and more click on the project to expand to full screen for credits Read full story › Source: The Drum...
Read MoreBy Danielle Gamage With the buzzword ‘millennial’ in the limelight, everybody wants to snap up the attention of the young generation. To get a clearer idea of exactly what benefits they look for in a brand, we surveyed 120 members of the lucrative group to have their say on their favourite companies and trends to find out what they really think of this label. The Millenials’ Choice survey results below highlight how each brand won over this increasingly sought-after generation of consumers. Best Beverage – Coca-Cola Reliability, taste and familiarity are main factors for millennials choosing beverage brands as Coca Cola Read full story › Source: The Drum...
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