Posts made in August, 2017

on Aug 30, 2017

By Jessica Davis Aldermore, a specialist lender and savings bank, has appointed communications agency TVC Group as its content and social agency to support its mission to help small business owners seek and seize opportunities. TVC is working with Aldermore to develop an overarching content and social strategy as it continues to disrupt the market by offering an alternative approach to banking. The agency is leading support by creating a fresh brand campaign approach across social channels to connect with customers and drive curiosity among prospects. In February, Aldermore started rolling out a new brand inspired by the bold, enterprising spirit of its Read full story › Source: The Drum...

on Aug 30, 2017

By Kyle O'Brien The Ad Council‘s Love Has No Labels campaign is returning to the Penny Arcade Expo in Seattle, (PAX West) September 1-4, one of the largest consumer gaming events in the country, to debut ‘The League of Extraordinary Humans,’ a mobile geo-location game. The game features a diverse group of everyday heroes fighting for love and inclusion, including competitive gamer Mike Begum, aka ‘BrolyLegs’, transgender advocate Jazz Jennings, and long-distance swimmer Diana Nyad. Created by Artifact Technologies, the geo-location game will challenge users to rethink bias as they collect digital cards featuring these everyday heroes. Players will receive messages through the Read full story › Source: The Drum...

on Aug 30, 2017

By Mark Borkowski The emerging scandal in South Africa involving PR giant Bell Pottinger, and the country’s most infamous family dynasty, is a spectacular emergency; if the global public cared more about Africa it would be a wildfire. Bell Pottinger disputes the allegations, but that hasn’t stopped it being found guilty of breaching the PRCA‘s code of conduct. It looks like it has already cost one partner their job with rumours circulating that CEO James Henderson has resigned – although the firm has denied this to the media. PRs around the world exist in a bubble that affords them a Read full story › Source: The Drum...

on Aug 30, 2017

By Kyle O'Brien Welcome to The Drum’s US Creative Works in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our ‘Creative Work of the Week.’ For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of Read full story › Source: The Drum...

on Aug 30, 2017

By Jessica Goodfellow Europe’s largest broadcaster RTL Group has announced it will take full ownership of video outfit SpotX, as it looks to adtech to diversify its revenue amid a “challenging” TV ad market. RTL Group today (August 30) announced its latest quarterly results, with group revenue up 8.8% year-over-year in the second quarter, and 3.5% in the first half of the year. Its leadership cited “challenging” developments in advertising markets across its footprint, which includes 10 countries across Europe – a “clear signal” to accelerate its strategy execution. This strategy includes taking full ownership of SpotX, having <a target=_blank Read full story › Source: The Drum...