Posts made in August, 2017

on Aug 30, 2017

By Rebecca Stewart Despite the likes of Unilever and Procter & Gamble slashing advertising budgets, FMCG brands are expected to invest 28% more in mobile advertising this year in the UK than they did in 2016. Overall, FMCG and consumer brands will spend 11% more on digital ads in 2017 than they did last year, according to eMarketer’s inaugural cross-industry UK ad spend report. Total mobile spend for this category is forecast to hit just shy of £1bn. The study follows on from Unilever – which owns the likes of Dove and Lynx – deciding to run 30% fewer ads as part of a Read full story › Source: The Drum...

on Aug 30, 2017

By Katie Deighton The likes of MediaCom, FCB Inferno, AMV BBDO, Google and Channel 4 have come together to support the #SoWhiteProject‘s latest campaign, #SummerSoWhite, which aims to prove to the marketing industry that ‘diversity is not just for Christmas and Easter’ through a series of original inclusive imagery. The photos, which were shot by Helen Marsden and feature models provided by talent agency Looks Like Me, depict children and teenagers enjoying a summer holiday. Aligning with the #SoWhiteProject’s goals, the imagery aims to capture a more accurate representation of what real life looks like for BAME families and communities “It is critical Read full story › Source: The Drum...

on Aug 30, 2017

By Jessica Davis We use language every day, but sometimes our choice of words adds more uncertainty to a situation than it clarifies. The common use of the word ‘authentic’ now ironically makes a paradox of the sentence its used in, and the expression ‘digital nomad’, once poetically descriptive, has completely stolen the objective of inventive commentary. The Drum Network asked its members the following question: “What do you think is the worst business jargon, where complex words hide lack of knowledge, are intended to confuse, or are simply meaningless?” Here’s what they had to say: Max Meres, editorial executive, Caliber Reel in the big guns Read full story › Source: The Drum...

on Aug 30, 2017

By Danielle Long Apple will now accept WeChat Pay as a payment method for App Store and iTunes purchases as it seeks to boost sales in China. The move comes months after Apple and WeChat owner Tencent fell out over Apple’s stance on in-app purchases. In a statement to Chinese media, Apple said the company is “dedicated to providing multiple simple and convenient payment methods for customers within the Apple ecosystem.” WeChat Pay is the second largest mobile payment service in China with just under 40% market share behind AliPay, which has more than 50% of the market. Apple Pay currently has Read full story › Source: The Drum...

on Aug 30, 2017

Online advertising has hit something of a wall in recent years. People are fed up with pay-and-spray tactics, and ad-blockers are on the rise. And while the concept of ‘personalised’ advertising may tap into our fears about privacy, it is the best bet for marketers in 2017 and beyond. Our personal space is now measured in inches Which is a rather circuitous way to say that mobile screens are now a brand’s chief interface with us. Nearly 80% of the time spent on social media is now on mobile, and 65% of digital media interactions in general. Our mobile Read full story › Source: The Drum...