By Jessica Goodfellow Channel 4‘s debut of the Great British Bake Off pulled in more than double the ratings creative chief Jay Hunt predicted last week with 6.5 million average viewers – the broadcaster’s biggest overnight performance in five years. What’s more, the return of the popular baking format marks the largest share of young audiences the broadcaster has had for a show in over a decade. The show, now on its eight series, peaked with 7.7 million viewers and a 34.6% share of audience. It was the most popular programme in the 8 to 9.15pm slot for all viewers. It pulled in Channel Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Toyota has joined forces with ride-hailing company Grab to provide its services throughout Southeast Asia and expand its Toyota Mobility Service Platform (MSPF). Shigeki Tomoyama, senior managing officer of Toyota and president of the Connected Company said: “Through this collaboration with Grab, we would like to explore new ways of delivering secure, convenient and attractive mobility services to our fleet customers in Southeast Asia.” “Toyota is a global leader in the automotive sector and one of the most popular brands with drivers on our platform right across Southeast Asia, and we’re excited to work together to explore Read full story › Source: The Drum...
Read MoreBy Naomi Taylor After launching Model 3 on 29 June, Tesla has been on what can only be described as a honeymoon period with rave reviews of the new electric car. With the recent developments and subsequent support/criticism over driverless cars and the technology surrounding it, the Drum Network wanted to ask a few questions. First of all, would you get in one? And secondly, where does the future of the automotive industry lie? Lara Groves, lead creative, Impero The driverless car concept is sure to prevail in a world hell-bent on cramming as much into our days, work lives and infrastructure as humanly Read full story › Source: The Drum...
Read MoreBy Danielle Long De Beers plans to invest more than $140m in marketing this year in a bid to win over Chinese and Indian millennials. The marketing investment marks the company’s biggest advertising spend since 2008 and reflects the shifting popularity of diamonds in the key markets of China, India and the US. While the US remains the biggest market for diamonds, accounting for more than half of the world’s purchases, the China and India markets have both contracted in recent years. Stephen Lussier, executive vice president of marketing at De Beers Group, said the company had experienced its highest consumer expenditure on diamond Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav To commemorate Liverpool Football Club‘s 125th anniversary, Standard Chartered, the principle club sponsor has introduced a digital campaign highlighting a series of significant numbers in the club’s history. ‘The Power of Numbers’ conceptualized by Octagon’s APAC team and produced by Milkmoney, includes short films and digital content. The film features manager Jürgen Klopp, LFC legends, current first team players and global fans all enunciating which numbers are important to them. Aykan Azar, managing director SEA/Japan, Octagon, said: “Having set a high bar last season with Inside Anfield – SCB’s award winning virtual reality tour of the legendary Read full story › Source: The Drum...
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