Posts made in August, 2017

on Aug 30, 2017

By Charlotte McEleny Ikea has opted for a more left field way of launching its catalogue in Singapore, Malaysia and Thailand, enlisting two-time world memory champion Yanjaa Wintersoul to try and recall the entire publication. The campaign, created by BBH, will focus on a Facebook live challenge on 6 September in which people will be able to test Wintersoul on the latest catalogue content. Wintersoul is currently living in Sweden but has lived in both Asia and Africa, linking the campaign geographically to Ikea’s Swedish routes. A teaser video of the current #1 highest-ranked female memory champion of the World being Read full story › Source: The Drum...

on Aug 30, 2017

By Taruka Srivastav McCann Mumbai has appointed alumni Abhinav Tripathi to fill the role of executive creative director. Tripathi last worked at TBWA and has also previously worked for agencies including FCB Ulka, Ogilvy & Mather and Leo Burnett. Tripathi has been awarded at the One Show, Cannes and D&AD. Tripathi said: “Even though it’s my second stint here, it feels like I never left McCann. I’m honoured that I get to work with Prasoon, and everyone else in the agency, again. McCann has some of the best creative and strategic minds in the industry and together I see us Read full story › Source: The Drum...

on Aug 30, 2017

By Taruka Srivastav Last year Singaporean budget airline Scoot extended its services into India after it identified the country as an opportunity for growth. To find out about Scoot’s marketing strategy in India, a market in which the competition is intense,The Drum spoke with Jacqueline Loh, Scoot’s acting vice president of marketing, product and ancillaries. Loh said that the heightened competition meant Scoot had to be extra tactical with its strategy. “India is indeed very competitive. There are numerous distribution factors that make it challenging for a newcomer like Scoot, and with tighter budgets than other homegrown players, we have to be aggressive with tactical Read full story › Source: The Drum...

on Aug 30, 2017

By Laurence Green In the wake of 101’s sale to MullenLowe Group, Creature’s Dan Cullen-Shute was quick to express his disappointment that another ‘indie’ had been snaffled so soon after Lucky Generals. As one of the protagonists of that deal, and someone racing towards the new opportunities it brings our people and clients, I thought it only right to offer an alternative point of view on Dan’s somewhat binary ‘indie=good; network (or other owner) =bad’ perspective. There’s a bit of “Well, he would say that, wouldn’t he?” about both our positions, I’ll admit. And I suspect much we’ll agree on Read full story › Source: The Drum...

on Aug 30, 2017

By Danielle Long PwC Australia has taken a minority investment in Thinkerbell, a two-month-old brand and ideas agency established by three advertising heavyweights. Thinkerbell was founded by Cummins & Partners’ former chief strategy director Adam Ferrier, along with Cummins & Partners’ former executive creatives Ben Couzens and Jim Ingram. The highly-respected trio have previously worked for Naked Communications and Clemenger BBDO on some of Australia’s most iconic brands. Thinkerbell officially launched in June 2017 with the proposition of bringing together scientific enquiry and brilliant creativity to create ‘measured magic’. “We are an agency of Thinkers and Tinkers and have extensive experience in Read full story › Source: The Drum...