Posts made in August, 2017

on Aug 29, 2017

By John McCarthy The incessant grind of brands trying to copyright the shapes and colors of their products continues with Cheerios the latest to fail in securing a trademark on its specific shade of yellow. The US trademark court office has called an end to the brand’s two-year crusade to hamstring cereal rivals by monopolizing yellow and, therefore, restricting them from using it. The General Mills brand argued that “consumers have come to identify the color yellow” on Cheerios, an assertion the court did not agree with. To grant the trademark, Cheerios “must show that in the minds of the public, Read full story › Source: The Drum...

on Aug 29, 2017

By Kyle O'Brien Outdoor brand 37.5 Technology has opened a remote pop-up shop 300 feet up on the side of a cliff in Colorado to cater to climbers on the go. The Cliffside Shop was opened by materials maker Cocona Inc, which makes the 37.5 Technology fabric, which is found in performance brand products like Carhartt, Tommy Bahama, Katusha, Mission, Bauer, Kenneth Cole, Babolat and others. “For more than a decade, we’ve gone to the ends of the earth to create performance-enhancing materials for athletes,” said Jeff Bowman, chief executive officer at Cocona Inc, “but now we’ve gone to the ends of the Read full story › Source: The Drum...

on Aug 29, 2017

By Jessica Goodfellow The i newspaper has increased its cover price by 10p to offset a rise in printing costs, safeguard against a volatile advertising market and pump investment into a new Saturday paper. From Monday (4 September) the i will cost 60p, which editor Oliver Duff said he hopes still represents good value when compared to the cost of its rival daily newspapers (the Daily Mail has the closest cover price at 65p, while the Financial Times tops the list at £2.70). The newspaper launched in October 2010 – under Independent ownership – costing just 20p. Duff blaimed rising bills for newsprint and Read full story › Source: The Drum...

on Aug 29, 2017

By Stephen Lepitak Instant messaging has out-innovated both video and email services in the field of marketing messaging, according to research released by Adobe. The Consumer Email Report, which involved 1,007 respondents in the US, 1,000 in the UK and 3,028 across Europe, assessed the role of email communications and the platforms threatening its dominance. Instant messaging was the preferred brand messaging tool for 31% of those in the UK, 28% in the US and 29% across Europe, however the improvement of spam filters rated as the strongest innovation in email across all three groups. However, almost two thirds of Read full story › Source: The Drum...

on Aug 29, 2017

By Richard J. Hillgrove VI The green and pro-diversity movements must fight fire with fire and ignite the flame-thrower of a new authoritarianism if they want to command a deeply penetrating share of voice. Right now, the wave of anti-liberal populism crashing across the globe is in danger of drowning any voice they have. The ‘Big Swinging Dick’ strongmen, from Trump in the US to General Prayut in Thailand, are commanding the stage, blaring out their messages to the masses, and it’s almost impossible for the soft voice of reason to neutralise the noise. That doesn’t mean liberals should just lie down and take it. Floyd Mayweather Read full story › Source: The Drum...