By Megan Marshall There is an abundance of content out there from clients on how to be a better client, but have you ever thought to ask your agency? After all, we are the other half in this partnership. And that’s exactly what we’re looking for! We are not the enemy. We are not hat wearing, quote bearing monsters (well, not all of us.) Although we may be in the business of making money, we are very conscious that this will only come as a result of making you money and offering you genuine value as a partner. And in a climate where there Read full story › Source: The Drum...
Read MoreThe Contributor Network Live: the demand for high street insight and top causes for cart abandonment
The Drum loves great content and our Contributor Network enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences. In this week’s Contributor Network Live, we look at FMCG brands’ relationship with their customers, the right cost for a successful project and last years’ cart abandement stats. Pearlfinders: FMCG opportunities, high street insight and influential influencers Loading… The publication of a ‘first half’ update to Pearlfinders’ annual Index report aggregates sentiment from the first six months of 2017. As challenges and objectives shift Read full story › Source: The Drum...
Read MoreBy John McCarthy Much of Houston, Texas remains submerged by the unprecedented rainfall left behind by the destructive Hurricane Harvey earlier this week, with nine confirmed deaths at the time of publication. As a result, bastions of corporate America have queued up to make generous donations to bolster aid proceedings. Apple, Amazon, Walmart, PepsiCo, JP Morgan, Jefferies, Intercontinental Exchange, Home Depot, Enterprise Rent-A-Car, Citi Foundation, Chevron and Cheniere Energy all donated in excess of $1m to relief efforts. Some companies went above and beyond, using their infrastructure and services to bring about a return to normality in Houston. Below are just some of the Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Lastminute.com has launched a new tool called Travel Insights that promises to help brands target people with market research surveys within display ad formats that will be served on both its own site and those of third-parties. It’s part of the brand’s wider investment into its in-house media business, which opened up to the market last summer under the steerage of Alessandra Di Lorenzo, chief commercial officer of media and partnerships, as a way to protect its revenues against the threat of the digital giants, namely Google but increasingly Facebook. Dubbed The Travel People, it’s effectively an ad Read full story › Source: The Drum...
Read MoreBy Andrew Eborn In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that – for one reason or another – failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Today, it’s the turn of the Nokia N-Gage. So far in our series on nominees for The Octopus TV Failure Awards (TOFA) we have looked at a failed food product, the Colgate Lasagne, and a failed tech product, the Twitter Peek. This week we look at Read full story › Source: The Drum...
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