By Katie McQuater Take a look at the cover of the latest issue of The Drum and you’ll find a rather creepy amalgamation of two very famous Americans, whose influence and fame have traveled around the world – albeit for very different reasons. Trump’s cartoonish visage and outlandish actions have created the perfect subject matter for creative people everywhere, but particularly for those who can give as good as they get – magazine publishers. For while Trump may have chosen to make an enemy of much of the media, they’ve responded in kind by making a mockery of his mug. And by making Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow The Guardian has launched a nonprofit in the US as it looks to prove the philanthropic nature of journalism – and the need for organisations to fund this – at a time when quality news is in danger. Theguardian.org has been set up by the Scott Trust, the owner of Guardian Media Group (GMG). Funds raised through the nonprofit will support projects that “advance public discourse and citizen participation” around issues such as climate change, human rights, global development and inequality, the publisher said. While the crux of the organisation is supporting independent journalism, the publisher said it will also Read full story › Source: The Drum...
Read MoreAirbnb waives Houston fees after Hurricane Harvey but ‘Floating World’ marketing email touches a nerve
By John McCarthy Airbnb is up a creek without a paddle after an email marketing campaign promoting a “Floating World” accomodation came across as insensitive in light of Hurricane Harvey’s onslaught of Texas. As much of Houston and the surrounding area remains submerged by unprecedented rainfall, the natural disaster has resulted in nine confirmed deaths at the time of publication. Airbnb is one brand helping to ease the plight of the local populace, seeing as some 30,000 people are estimated to be without shelter after the disaster. The company has waived its service fee as homeowners queue to list their properties one the Read full story › Source: The Drum...
Read MoreBy John McCarthy The much-anticipated face-off between boxing veteran Floyd Mayweather and wayward scrapper Conor McGregor is on course to be the highest grossing box office event ever but the shadow of piracy looms large over the event as almost 3m users tuned in live on illicit feeds across a plethora of sources. Digital security company Irdeto counted 239 live-streams of the fight that reached 2.93 million people accumulatively reports Variety. Of these, 67 feeds were hosted on prominent piracy sites, the rest is spread out across platforms including Facebook, YouTube, Twitch and media streaming service favoured by pirates – Kodi. Speculatively, the Read full story › Source: The Drum...
Read MoreBy Ayesha Salim Most marketers are confident the rise of artificial intelligence (AI) will not impact creative functions, according to research by The Drum, in association with social media analytics platform Sysomos. While over half of the marketers surveyed (61%) believe the integration of AI will result in a loss of jobs, almost two-thirds (63%) feel confident creative jobs will prove to be resistant to the threat of automation. But when asked about specific business areas marketers do not want AI to handle, creative briefs (43%) and recruitment (37%) came out on top. The findings come from The Drum Market Insight Report – Artificial Read full story › Source: The Drum...
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